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1、大家网[www.TopSage.com]考研英语历年真题来源报刊阅读100篇Text2 Afuzzypicture "THISisareallyexcitingtime-aneweraisstarting,"saysPeterBazalgette,thechiefcreativeofficerofEndemol,thetelevisioncompanybehind"BigBrother"andotherpopularshows.Heisreferringtotheupsurgeofinterestinmobiletelevision,anascentindustryattheinterse
2、ctionoftelecomsandmediawhichoffersnewopportunitiestodevicemakers,contentproducersandmobilenetworkoperators. Already,manymobileoperatorsofferaselectionoftelevisionchannelsorindividualshows,whichare"streamed"acrosstheirthirdgeneration(3G)networks.InSouthKorea,televisionisalsosenttomobilephonesvia
3、satelliteandterrestrialbroadcastnetworks,whichisfarmoreefficientthansendingvideoacrossmobilenetworks.InEurope,theItalianarmof3,amobileoperator,recentlyacquiredCanale7,atelevisionchannel,withaviewtolaunchingmobileTVbroadcastsinItalyinthesecondhalfof2006. Meanwhile,AppleComputer,whichlaunchedavideo
4、capableversionofitsiPodportablemusicplayerinOctober,isstrikingdealswithtelevisionnetworkstoexpandtherangeofshowsthatcanbepurchasedforviewingonthedevice,including"Lost","DesperateHousewives"and"Law&Order". Despiteallthisactivity,however,theprospectsformobileTVareunclear.Forastart,nobodyreallyknow
5、sifconsumerswillpayforit,thoughsurveyssuggesttheyliketheidea.Informa,aconsultancy,saystherewillbe125mmobileTVusersby2010.Butmanyothermobiletechnologiesinspiredhighhopesandthenfailedtoliveuptoexpectations.AndevenifpeopledowantTVonthemove,thereisfurtheruncertaintyintwoareas:technologyandbusinessmode
6、ls. Atthemoment,mobileTVismostlystreamedover3Gnetworks.ButsendinganindividualdatastreamtoeachviewerisinefficientandwillbeunsustainableinthelongrunifmobileTVtakesoff.Sothegeneralconsensusisthat3GstreamingisapreludetotheconstructionofdedicatedmobileTVbroadcastnetworks,whichtransmitdigitalTVsignalso
7、nentirelydifferentfrequenciestothoseusedforvoiceanddata.Therearethreemainstandards:DVBH,favouredinEurope;DMB,whichhasbeenadoptedinSouthKoreaandJapan;andMediaFLO,whichisbeingrolledoutinAmerica.WatchingTVusi