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1、大家网[www.TopSage.com]考研英语历年真题来源报刊阅读100篇Text2 Afuzzypicture "THISisareallyexcitingtime-aneweraisstarting,"saysPeterBazalgette,thechiefcreativeofficerofEndemol,thetelevisioncompanybehind"BigBrother"andotherpopularshows.Heisreferringtotheupsurgeofinterestinmobiletele
2、vision,anascentindustryattheintersectionoftelecomsandmediawhichoffersnewopportunitiestodevicemakers,contentproducersandmobilenetworkoperators. Already,manymobileoperatorsofferaselectionoftelevisionchannelsorindividualshows,whichare"streamed"acrosstheirthirdgen
3、eration(3G)networks.InSouthKorea,televisionisalsosenttomobilephonesviasatelliteandterrestrialbroadcastnetworks,whichisfarmoreefficientthansendingvideoacrossmobilenetworks.InEurope,theItalianarmof3,amobileoperator,recentlyacquiredCanale7,atelevisionchannel,withavie
4、wtolaunchingmobileTVbroadcastsinItalyinthesecondhalfof2006. Meanwhile,AppleComputer,whichlaunchedavideocapableversionofitsiPodportablemusicplayerinOctober,isstrikingdealswithtelevisionnetworkstoexpandtherangeofshowsthatcanbepurchasedforviewingonthedevice,inclu
5、ding"Lost","DesperateHousewives"and"Law&Order". Despiteallthisactivity,however,theprospectsformobileTVareunclear.Forastart,nobodyreallyknowsifconsumerswillpayforit,thoughsurveyssuggesttheyliketheidea.Informa,aconsultancy,saystherewillbe125mmobileTVusersby2010.Bu
6、tmanyothermobiletechnologiesinspiredhighhopesandthenfailedtoliveuptoexpectations.AndevenifpeopledowantTVonthemove,thereisfurtheruncertaintyintwoareas:technologyandbusinessmodels. Atthemoment,mobileTVismostlystreamedover3Gnetworks.Butsendinganindividualdatastreamt
7、oeachviewerisinefficientandwillbeunsustainableinthelongrunifmobileTVtakesoff.Sothegeneralconsensusisthat3GstreamingisapreludetotheconstructionofdedicatedmobileTVbroadcastnetworks,whichtransmitdigitalTVsignalsonentirelydifferentfrequenciestothoseusedforvoiceanddat
8、a.Therearethreemainstandards:DVBH,favouredinEurope;DMB,whichhasbeenadoptedinSouthKoreaandJapan;andMediaFLO,whichisbeingrolledoutinAmerica.WatchingTVusi