资源描述：
《硕士论文-济宁电信宽带业务营销策略研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、：京邮电大学硕士学位论文济宁电信宽带业务营销策略研究姓名：李亚超申请学位级别：硕士专业：工商管理导教师：贾怀京20070517STUDYOFTHEBROADBANDMARKETINGOFJININGTELECOMABSTRACTWitfithedevelopmentofChinaeconomy,especiallyafterdieentrytoWTO,thetelecommunicatioiiindustrywillfacethechall^geofglobenetenterprise;tbedomestictelecommunicationmarketwillf
2、aceagaminemarketoompetitioaFromtheinitialpostandtelecommunicationsofficetothepresent5+1competitionspattern,也edomesticteleconunimicationindustryhaslaunchedafiercecompetitionineachlevel.Withthedevelopmentofpeople'slivingstandard,thereanincreasingdemandofwidebandinternetservice.Sincetiie
3、traditionalserviceinthewholetelecommiuiicationindustryisgraduallyshrinking^andIharcisnoincreaseevennegativeintheincomeoftraditionalindustry，thewidebandinternetsendeehasalreadybeenanareawhichmanyISPsinvestmuchhumanresourceandcapitalintohaveitAsafiliation'sorgaaiizationofChinaTelecom,Ji
4、ningTelkomhastoseriouslycalculateandinvestigateshowtoexertitsstrengthinwidebandintanetserviceandkeepaheadinthewidebandinternetservice.Applyingtheorytoreality,thispaperusesSWOT,PEST,Five-ForceModelandothertheories.ItalsodetailedanalysesthemacroscopicallyenvironmentinJoining,fbecompetit
5、ors,custometsanditself.Thispaperinchidrafivechaptas.Themainofthefirstchapt^is:researchobject,significance,content,theadoptedflieory,researchpath,whichwillprovideatheorysupportincludingmacroscopicanalysis,JoiningTelecomanal^is,SWOTanalysis,competitoranalysisandcustomerdemandanalysis.Th
6、etturdchapteranalysesthedevelopmentofwidebandinternetserviceinJoiningTelecom.Thefourth(diapterconfirmsdireekindsofobjectivecustomersandanalysesthe4Pstomakeitsmarketingstrategy.Ihopethatthispapercanprovideagoodthreadtopeopleinwidebandinternetservicemaiketingin3-5years,andbearcferaicefo
7、rihemwhenmakingmarkehngstrategyandactualpractices.KEYWORD:JiningTelecom,Broadband,marketingstrategy独创性（或创新性）声明本人声明所呈交的论文是本人在导师指导下进行的研究工作及取得的研究成果。尽我所知，除了文中特别加以标注和致谢中所罗列的内容以外，论文中不包含其他人已经发表或撰写过的研究成果，也不包含为获得北京邮电大学或其他教育机构的学位或证书而使用过的材料。与我一同工作的同志对本研究所做的任何贡献均已在论文中作了明确的说明并表示了谢意。申请学位论文处，本人承担一切相
8、关责任。本
