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1、企业招商制胜三步曲（Threestepstowinbusinessinvestment）Investmentpromotionisoneofthekeylinksintheprocessofenterprisemarketing,andistheonlywayforenterprisestopushtheirproductstothemarket.Ifanyproductwantstoenterthemarket,itmustbetransmittedthroughthenetworkchannel.Andeverypointofthissalesnetworkisfromthedea
2、leranddealeroftheenterpriseThisiswhatmerchantsneedtodo.Somepeoplebelievethattheinvestmentisnothingbuttofinddealers,sothattheyhitthemoneypurchase,distributionofenterpriseproducts.Aslongastherearegoodproductsanddistributionpolicies,aretheyafraidofnotbeingabletorecruitdistributors?Infact,thisisnott
3、hecase.Investmentworkseemssimple,butit'snoteasytogetmoneyfromsomeoneelse'spurse.It'snotonlygoodproducts,butalsocarefulplanning.Sometimes,amistakeindetail,itmaydrainagroupofcustomers.Inrecentyears,duetovariousformsofinvestmentmoreandmore,investmentproblemsexist,enterprisesarenowfacinginvestmentdi
4、fficulties,especiallysomesmallandmedium-sizedenterprisesevenmoreso.So,howcantheenterpriserealizetheinvestmentquicklyandeffectively?Generally,theinvestmentworkcanstartfromthefollowingthreeaspects.Thefirststep:todeterminetheirowntargetinvestmentgroup.Afterthenewproductislisted,accordingtotheproduc
5、tmarketpositioning,productcharacteristics,channelcharacteristics,todeterminetheirowndealertargetgroup.Enterprisesshouldpaygreatattentiontotheenterpriselong-termdevelopment,dealersarerequiredtomaketheoperationofmarketoperationability,andnotaslongasthemoneytobecomethedealer,don'tjustregardinvestme
6、ntasameansofenterpriserunning.Investmentisatwo-waychoice,justlikelove,forsexualgratification.Iftheenterpriseastheman,thenthedealeristhewoman.Themanwantstoshowhisstrengthandhisspousestandard,thewomanalsodependsontheirownconditionstoseewhethertomeettherequirementsoftheman,iftheconditionsaremet,the
7、nitisagoodthingforbothsides.Iftheconditionsdonotmatch,reluctantlyjointogether,thenbothsideswillbealoss.Ifthedealerselection,willinthefuturemarketbecausethedealermanagementabilityisinsufficient,affectthenormaloperationofthema
