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1、招商致胜三步曲（Threestepstowininvestment）Attractinginvestmentisoneofthekeylinksintheprocessofenterprisemarketing,andtheonlywayforenterprisestopushtheirproductstothemarket.Ifanyproductwantstomovetothemarket,itmustbetransmittedthroughthenetworkchannel.Andeverypointofthissalenetworkisbythedealer
2、oftheenterprise,wheredoesthedealercomefrom?Thisiswhattheinvestmentofficewantstodo.Somepeoplebelievethatinvestmentisnothingmorethanlookingfordealers,sothattheyhitthemoneypurchase,distributioncompanyproducts.Aslongasenterpriseshavegoodproductsanddistributionpolicies,aretheyafraidtheycan'
3、tfinddistributors?Infact,thisisnotthecase.Investmentworkseemssimple,butitisnoteasytogetmoneyfromsomeoneelse'spurse.Itrequiresnotonlygoodproducts,butalsocarefulplanning.Sometimes,amistakeindetailcancostabunchofcustomers.Inrecentyears,duetotheincreasingnumberofinvestmentinvariousforms,ma
4、nyproblemsexistintheinvestment,andenterprisesarenowfacingdifficultiesininvestment,especiallysomesmallandmedium-sizedenterprises.Then,howcantheenterpriserealizetheinvestmentquicklyandeffectively?Usually,theinvestmentworkcanproceedfromthefollowingthreeaspects.Thefirststep:todeterminethei
5、rowngoals,investmentgroups.Afterthenewproductislisted,accordingtotheproductmarketpositioning,productcharacteristics,channelcharacteristics,todeterminetheirowndealertargetgroup.Enterprisesshouldpaygreatattentiontotheenterpriselong-termdevelopment,dealersarerequiredtomaketheoperationofma
6、rketoperationability,andnotaslongasthemoneytobecomethedealer,don'tjustregardinvestmentasameansofenterpriserunning.Investmentisatwo-waychoice,justlikelove,forsexualgratification.Iftheenterpriseastheman,thenthedealeristhewoman.Themanwantstoshowhisstrengthandhisspousestandard,thewomanalso
7、dependsontheirownconditionstoseewhetheritcanmeettheman'srequest,iftheconditionsaremet,thenitisagoodthingforbothsides.Iftheconditionsdonotmatch,andreluctantlyscrapetogether,thenbothsideswillbealoss.Ifthedealerselection,willinthefuturemarketbecausethedealermanagementabilityisinsufficie
