business plan first steps

《business plan first steps》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、BUSINESSPLAN:FIRSTSTEPSJuliaRastopchinaOksanaKikhtenkoEurasiaRegionalAdvisingConferenceMoscow,2004WHATISABUSINESSPLAN?AdocumentdevelopedtojustifyarequestforfundingAnactionplantodevelopbusinessideasAsastrategicplanningtool:describesbusinessstrategy,marketposition,identifiesgoals,defi

2、nesbudgetKEYQUESTIONSOFABUSINESSPLANWhatisourbusinessanditsmission?Whoareourclientsandhowwelldoweknowthem?Whatarethecustomers’needs,whatdotheywant?Whatdowesupplyandhowdoesourproductcreatevalueforourcustomers?KEYQUESTIONSOFABUSINESSPLANHowisourbusinessdeveloping?Howitcan/shoulddeve

3、lop?Howcanwepreventothersfromenteringourmarket?Howdowecompetewithotherplayersonthemarket?BUSINESSPLANGOAL:ToguaranteethatoureffortsareaimedatmaintainingandenhancingourcompetitivenessBUSINESSPLANNINGPROCESSBusinessplanningincludes:Analysisofthecurrentsituationandtrendsincludingcompet

4、itionSWOT–analysis(strengths,weaknesses,opportunitiesandthreats)Defining/refiningourbusinessmission–checkingforvalidity/applicabilityKeysuccessfactorsandstrategicdecision-making–maindirectionsGoal-setting(SMART–specific,measurable,agreedupon,realistic,time-bound)SITUATIONANALYSISMic

5、roenvironment(immediatesurrounding)Macroenvironment(global/national/regionallevel)Analysisofmicroenvironment(immediatesurrounding)Customers/clientsSuppliersLaborforceCompetitionAnalysisofmacroenvironmentEconomicenvironmentLegalaspectsPoliticalenvironmentTechnologicalfactorsSocialfac

6、torsGlobaleconomicconditionsMACROENVIRONMENTofyourbusinessExternalfactorsTrendsImpactonbusinessReactionEconomicenvironmentMICROENVIRONMENT(IMMEDIATESURROUNDINGS)ofyourbusinessExternalfactorsTrendsImpactonbusinessReactionClients/customersCompetitorsOpportunitiesandthreatsforcompan

7、ydevelopmentOpportunitiesThreatsSWOT-analysisSTRENGTHSKeyinternaladvantagesamanagercanuseWEAKNESSESInternalobstaclesamanagershouldbeawareofOPPORTUNITIESKeyexternaladvantagesamanagershoulduseTHREATSKeyexternaleventsorfuturechangesthatmaynegativelyaffectthecompany’sbusinessSWOT-ANALYS

8、IS:STRATEGICMEANING