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1、demandsshouldbeenreflect.Onthefront-endofarchitecture,firmswouldfocusonthecreativeideatoimprovetheinnovativeofproductfamily.Therearetwokeyfactorsnamelycreativeponderandidentifyponder.Theback-endmainlydevotedtoformacompleteterminalproductfamilyplanandt
2、hemanagementoflifecontinuation.Thekeyfactorsincludethecultivationofoptionvalue,productfamilyrecommendation,costcontrol,qualitycontrol,attributecustomizationandservicecustomization.Thecorrelationbetweenkeyfactorsappearedbetweenthefront-endandtheback-en
3、d,oramongtheback-endfactors.Inaddition,theexcellentarchitecturehasapositiveinfluencetoenhancecustomersatisfactionwhichwouldfacilitatetheascensionofcustomerloyalty.Inparticular,platformarchitecturehasamaininfluencetocustomersatisfactionbythecontrolofqu
4、alityandcost.Thepositiveeffectisobviousforattributeandservicecustomizedtosatisfycustomers,however,thecultivationofoptionvalueandproductfamilyrecommendation,shouldpaymoreattentiontothepreferenceanddecision-makingabilityofcustomer.KEYWORDS：ProductFamily
5、,Architecture,CustomerExperience,CustomerSatisfaction,ProductLine,Platform,Customization目录第一章绪论.............................................................................................................11.1研究背景和意义...................................
6、.......................................................11.1.1研究背景.............................................................................................11.1.2研究意义...................................................................................
7、..........21.2研究内容和主要创新点..............................................................................41.2.1研究内容.............................................................................................41.2.2本文主要创新点.................................
8、................................................6第二章理论基础与文献综述..................................................................................72.1产品族架构...........................................................................................
