【c005】analysis and research of asahi shimbun

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1、fifthGlobalBusinessTripC005FifthGlobalBusinessTripAnalysisandResearchofAsahiShimbunGroupC005Enterprise朝日新闻Leader宇文亚普Members周伟峰、王鹏远、黄山周泓燕、席琳13/13Graspthelifelineofeconomicgrowth,infinitepowertocontrolcapitalfifthGlobalBusinessTripC005Summary："AsahiShimbun"newspaperisoneofJapan'sthree

2、majorcomprehensivenewspaperwhichhasastronginfluenceinJapanandtherestoftheworldoccupyingarelativelylargeamountofmarketshare.Thecorporate’stangibleandintangibleresourcesbothhavetheirownadvantages.Meanwhile,theenterprisemanagementsystemhasbecomemoreperfect.Fromorganizationalstructure,p

3、ersonneltrainingtomulticulturalism,eachofthemhasitsownuniquemanagementstyle.Havingestablishedandadaptedtothemarketformanyyears,thenewspaperhasdevelopedasetofeffectivemeasurestorespondtochangesintheinternationalenvironmentandhastakensomereasonablebusinessstrategiessuchastotrythethree

4、-dimensionalbusinessmodel.Andithasformedauniquebusinessdistributionnetworkmodelofnewspapersandadvertisingtoexpandthemarket.Keywords:EnterpriseResourceManagementInternationalEnvironmentStrategicMarketAnalysisIntroductionAtpresent,wemainlyfocusedontheworldeconomyandrelatedimportandexp

5、orttrade.Inordertofurtherunderstandthedevelopmenttrendandgraspthelifelineoftheglobaleconomicgrowth,wechooseoneofJapan'scurrentthreemajorcomprehensivenewspaper-theAsahiShimbunCompanytoexplorehowthetraditionalnewspaperindustryintheworldeconomicsystemchangessignificantlyunderthefiercei

6、nternationalcompetitionbybreakingitsownlimitationsandseekingnewdevelopmentoftheworldeconomytoprovideatheoreticalbasisthroughitsmanagementandstrategy,andotheraspectsoffeatures.RelatedStudiesFirst,WuXingan,LuoBao.TheDevelopmentPathofthePressUndertheNewcommunicationenvironment,SinaNews

7、.October21,201013/13Graspthelifelineofeconomicgrowth,infinitepowertocontrolcapitalfifthGlobalBusinessTripC005 http://news.sina.com.cn/m/2010-10-21/121521322908.shtmlUnderthenewcircumstances,thetraditionalnewspaperindustrywillhowtopositionanddevelop?First,youmustidentifythemarketposi

8、tionandreaders,enha