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1、广告标题更能吸引人(Advertisingheadlinesaremoreattractive)HowtomakeadvertisingheadlinesmoreattractiveLet'sstartwithadvertisingheadlines1.questionadvertisingtitle2braggingaboutadvertisingheadlines3persuasionadvertisementtitle4metaphoradvertisementtitle5personificationadve
2、rtisementtitle6humoradvertisementtitle7cleveruseofidiomsadvertisingheadlines8repeatAdvertisingHeadlines9digitalaccurateadvertisingheadline10punadvertisingheadline11longhistoryadvertisementtitle12testimonyadvertisementtitle13positioningnobleadvertisingTITLE14sus
3、penseAdvertisingHeadlines15comparativeadvertisingTITLE16emotionaladvertisingheadlines17temptationAdvertisingHeadlinesDohealthcareproductstothefunctionaldemandsofadvertisingclearlyhavetodosoftWen,dosoft,thekeyisthetitle,inapileofadvertising,strongsoftsoftWentitl
4、edirectlydeterminestheconsumer'sinterestinthereading,thetitleislikedrillingcrotchofthemice,youimmediatelyreacted.Thetitleisrottenmouthtoyoupaycreditors--letyoudon'twanttolookatthesecondeyeimpulse.Allintheinformationera,weknowthetitletoreadthecontentsofthedecisi
5、on,it'salonghabitofreadingthenewspaper.Let'ssay,isalsoaproductoftwoconstipationadvertorial,atitleis"don'tlettheasslonginthetoilet,"anothertitleis:"pleasesolveconstipationwithxx".It'sundeniablethatthefirstheadlinecangrabmoreconsumergroups.Youmightask,howbigisago
6、odtitleandabadtitle?Don'tworry.ListentomeandI'llknowhowbigitis.1,agoodtitle=7badheadlinesWecomparethesamewordsizeandsizeofthetwoheadlines,softeffect.Product:PropolishealthcarebrandAandbrandBMediarelease:healthcareproductscolumnofglobaltimesShanghaiEditionMediac
7、irculation:150thousandcopies(Shanghai)Mediaaveragecirculationrate:2timesReleasetime:April26,2003(SARSperiod)Price:thesameis5000yuanSize:1000wordssoft(1/4bannersize)ThetitleofbrandA:"howdotheysterilize?"ThetitleofbrandB:propoliscanimprovehumanimmunityWell,ourfir
8、stheadlinewasdirectlylinkedtotheepidemicatthattime.Nodoubtitcanattractmoreconsumergroupstoread,thesecondtitleisnotpainful,notitch,peoplemayseeverylittle.Throughnearly8yearso