资源描述：
《包装专业英语 lesson 1课件》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、Info.JiZhong(季忠）PackageEngineeringInstitute包装工程研究所Email:jizhong@sdu.edu.cnTEL:88392817(o)Office:MainBuilding,9F(QianfoshanCampus)XipeiBuildingRM5101TothestudentWordpower,technicaltermsGrammarfocusDon’tworryaboutyourpronunciationDon’tbeafraidofmistake
2、s.AccuratelessimportantthaneffectiveUsingwhatyou’velearned,practice2Contents:EverydaytipsGrammarWordsIdiomOralEnglish…Lessons……everyphraseagem;eachwordagem;sparklingideasputinwriting字字珠玑3《包装技术基础》FundamentalsofPackagingTechnology4Unitoneperspectiveonp
3、ackaging第一单元透视包装view,esponestretchingintothedistancegetaperspectiveofthewholevalley取整个山谷的远景5Lesson1AHistoryofPackaging第1课包装发展史6WhatisPackaging?1.AdefinitionofpackagingPackagingisbestdescribedasacoordinatedsystemofpreparinggoodsfortransport,distributi
4、on,storage,retailing,anduseofthegoods2.Themanythingsapackagemightbeaskedtodo-Packagingisacomplex,dynamic,scientific,artistic,andcontroversialbusinessfunction-Fundamentalfunctionofpackaging:containsprotects/preservestransportsinforms/sells.Retailingis
5、theactivityofsellinggoodsdirecttothepublic,usuallyinsmallquantities.Comparewholesaling.(BUSINESS)cannotexistbyitself,itneedsproductsnoproducts,noneedsforpackagingcontroversial:causingorlikelytocausecontroversy引起或可能引起争论的operatingasaunit7WhatisPackagin
6、g?Packagingfunctionsrangefromtechnicalonestomarketingorientedones(Figure1.1).TechnicalFunctionsMarketingFunctionscontainmeasurecommunicatepromoteprotectdispensedisplaysellpreservestore包含informmotivateFigure1.1Packagingencompassesfunctionsrangingfromt
7、hepurelytechnicaltothosethataremarketinginnatureTechnicalpackagingprofessionalsneedscienceandengineeringskills,whilemarketingprofessionalsneedartisticandmotivationalunderstanding.manager:both8WhatisPackaging?3.Howpackagingchangestomeetsociety’sneedsP
8、ackagingisnotarecentphenomenon(factoroccurrence)Packagingisanactivitycloselyassociatedwiththeevolutionofsocietyand,canbetracedbacktohumanbeginnings.Leaves,skin,gourd-Thenature,degree,andamountofpackagingatanystageofasociety’sgrowthreflecttheneeds,cul
