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1、StrategyAnalysisofWal-martWal-martisthegiantoftheretailworld,itsmainmarketorientationstrategyis“everydaylowprice”,withwhichcausedWal-martwinthecivilianconsumer’sfavor,obtainedremarkableachievement,andsetuptheenterprise’simage“thehighqualitywithreasonableprice”inpeople’smind.Itdevelop
2、edfromasmallstoretothetopof500leadingenterprisesintheworldfrom《TheFortune》,anditscommercialmythspreadaroundalloftheworldjustovernight.Asthefollows,IwillshowyouthestrategyofWal-martanddosomeanalyzing.I.AbriefintroductionofWal-martWal-martwasfoundedbySamWaltoninArkansasin1962,whichisth
3、elegendinAmericanretailfield.Afterfortyyearsofdevelopment,Wal-marthasbecomethelargestprivateemployerinAmericaandthelargestretailchainenterpriseintheworld.Atpresent,Wal-marthasmorethan6,600storesintheglobalmarketandmorethan18millionemploystotallywhichdistributedin14countriesworldwide.
4、Thereareabout1.75millioncustomersshoppinghereeveryweek,makingWal-martbecomethenumberoneof500topenterprisesintheworld.In1991,Wal-mart’sannualsalesbreakthrough$40billion,makingitbecomeoneoftheworld’slargestretailenterprises.Accordingtotheclassificationlistofthenationwideservicesectorfr
5、omAmericanmagazine《TheFortune》inMay1994,Wal-mart’ssaleshit673.4billionin1993,increasingover11.8billionthanthepreviousyear,morethanSesaswhichisthenumberonein1992,andtoppedthegrattanofnationwideretail.In1995,Wal-mart’ssaleskeptincreasingandcreatedaworldrecordinretail,realizing936billio
6、nusdollarsinannualsales,whichatthefourthplaceamongAmericanlargestenterpriseslistinmagazine《TheFortune》.Asamatteroffact,Wal-mart’sannualsalesequalstothesummeryofalldepartmentstores’salesacrosstheUnitedStates,anditstillmaintainedastrongmomentumofdevelopment.Wal-marthas2133Wal-martstore
7、s,469members-onlywarehouseclubsand248Wal-martshoppingplazassofar,anditacrossAmerica,Mexico,Canada,PuertoRico,Brazil,Argentina,SouthAfrica,China,Indonesiaetcplaces.Wehavetosayitwritesamiracleinretailwithrapiddevelopmentjustinafewdecades.II.Thecompanystrategyenvironmentanalysis2.1Theex
8、ternalenviro
