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1、经销商如何避免炒药公司的陷阱（Howdealersavoidthetrapoffriedmedicinecompany）Pharmaceuticalenterprisesasanimportantpartofthepharmaceuticalcirculation,hasplayedanimportantroleinthedevelopmentofthepharmaceuticalindustry,butalsobroughtbusinessopportunitiesandprofitstomanydealers.Butasthepharmaceuticalindu
2、stryinthehugeprofitsunderthestimulationofexplosivedevelopment,theproblemofproducthomogeneity,brandspreadandviciouscompetition,resultinginmarketcompetitionfierce,inthefaceofsuchasituation,somepharmaceuticalenterprisesnottothinkabouthowtoenhancethecorecompetitiveness,howtoimprovetheservi
3、ceandinnovationinmarketing,butformoneyforthepurposeof"frying",playinga"fudge".Sothedealerinthechoiceofpartnersandproductsisverycareful,alittlemistakewillfallintothetrapofthebeautiful"friedmedicine"companiessetthemoneyintoalivingdeadstockinwarehouse,buyrealbackoff,causingirreparabledama
4、getothedealer.Then,pharmaceuticalenterprisesgenerallyhavethosetraps,andhowshoulddealerschoosethecooperationcompaniestoavoidthesetraps?Theauthorwithmanyyearsofexperienceinthepharmaceuticalindustry,summedupasfollows,hopingtoprovideareferenceforthevastnumberofdealers:Trapone,theoriginalda
5、tafraudManydealersduetolackofknowledgeofgeneralmedicineandpharmacologicalknowledge(especiallythenewdealersjustenteringtheindustry),andasaffectedbythemarket,quicksuccess,blindlyfollowthetrend,resultinginproductselection,rarelyin-depthunderstandingofproducts,prescriptiondataandclinicalre
6、portonlytobusinessestoprovideforonthebasisof.Thishasprovidedanopportunityforsomebadpharmaceuticalcompanies.Inordertomeettheneedsofdealersthisquickpsychology,these"friedmedicine"ofthemanufacturerstoprovideprescriptiondata,clinicalreport,testreportandproductefficacyoforiginaldatatamper,d
7、ofalse,whenmanufacturersofprescriptiondataiswrittentothedrugtreatment,drugfortreatingthediseasecanonlybestable;tocure,butalsopromisesmanytreatmentcured;justaphrodisiackidneynourishingproductsaretemperaturepackagedintothepassion......Allthese,betoonumeroustoenumerate.Andifthedealeracc
