经销商如何做品类管理(how dealers do category management)

经销商如何做品类管理(how dealers do category management)

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时间:2018-07-31

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1、经销商如何做品类管理(Howdealersdocategorymanagement)Asdealers,whydosomepeoplehavesomanycustomers,somanybusinesses,somuchcash,youdon'thave?Categorymanagementnotonlybringsmoresales,butalsoimprovesdealer'sturnoverrateandprofitmargin.Nowwespeakbecauseofthetheoryofc

2、ategorymanagementismore,thebookstoreinsideall,here,Iasfaraspossiblefromthemarketingaspectmore,fromtheactualoperationtodosomespecificandfeasibleanalysis,lessaboutsomeconcepts,providesomepracticalmethods,popularlanguageasfaraspossible,thecontentiscatego

3、rymanagementtotalkaboutFMCGdealersfromthecondimentindustry,categorymanagementisthesupplierandtheretailertodotogether,butthecondimentdealergenerallyplayadualrole,talkingabouthereisfocusedontheroleofretailersasdealershowtodocategorymanagement,wehopetohe

4、lp.DealersshoulddocategorymanagementManydealersanddistributorsoftheemployeesaretheunitproductsingleproductprofitasdiscriminantownshopbusinessfocus,infactthisisnotwrong,wealsoobservedthatthestrengthofthepartydominatethemealmaterialdealersactuallydocate

5、gorymanagementworkinnaturallyorhalfunconsciously.Suchasspices(soysauceandvinegar),drinks,drycargo,bearrangedindifferentrepositories;theyarethemainpush,pushfortheproduct,forwarehouseturnover,theturnoveroffundstoconsideralot,canquicklyadapttothenewmarke

6、tenvironment,resultingintheregionalcityvenuetoobtainacompetitiveadvantage.Afastturnovercanusetenthousandyuan,onehundredthousandyuantodobusiness,thebenefitsofeachdealerknow.That'swhytheyhavesomanycustomersWhyistheresomuchbusiness?Whydoyoumakemoremoneyt

7、hanothers?Whyaretheresomuchcash?Categorymanagementisnotnuclearweapons,noramodernlanguage,butnottheinvisible"theemperor'snewclothes",itisacanincreasethedealerandofflinecustomerstogetherwiththetoolstomakemoney,thisistheeffortsforthedealerwithsuppliersfo

8、rmanufacturerstomaximizethebenefitsofboththeregionandthefollowingIwillintroducethemaleaccordingtoonesideofthecondimentdealerinthiswayishowtolearnedwithoutteacher,andhelpyoumorecomprehensive,moretoolsusecategorymanagementsystem,greatlyexpandthe

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