资源描述:
《经销商如何做品类管理(how dealers do category management)》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、经销商如何做品类管理(Howdealersdocategorymanagement)Asdealers,whydosomepeoplehavesomanycustomers,somanybusinesses,somuchcash,youdon'thave?Categorymanagementnotonlybringsmoresales,butalsoimprovesdealer'sturnoverrateandprofitmargin.Nowwespeakbecauseofthetheoryofc
2、ategorymanagementismore,thebookstoreinsideall,here,Iasfaraspossiblefromthemarketingaspectmore,fromtheactualoperationtodosomespecificandfeasibleanalysis,lessaboutsomeconcepts,providesomepracticalmethods,popularlanguageasfaraspossible,thecontentiscatego
3、rymanagementtotalkaboutFMCGdealersfromthecondimentindustry,categorymanagementisthesupplierandtheretailertodotogether,butthecondimentdealergenerallyplayadualrole,talkingabouthereisfocusedontheroleofretailersasdealershowtodocategorymanagement,wehopetohe
4、lp.DealersshoulddocategorymanagementManydealersanddistributorsoftheemployeesaretheunitproductsingleproductprofitasdiscriminantownshopbusinessfocus,infactthisisnotwrong,wealsoobservedthatthestrengthofthepartydominatethemealmaterialdealersactuallydocate
5、gorymanagementworkinnaturallyorhalfunconsciously.Suchasspices(soysauceandvinegar),drinks,drycargo,bearrangedindifferentrepositories;theyarethemainpush,pushfortheproduct,forwarehouseturnover,theturnoveroffundstoconsideralot,canquicklyadapttothenewmarke
6、tenvironment,resultingintheregionalcityvenuetoobtainacompetitiveadvantage.Afastturnovercanusetenthousandyuan,onehundredthousandyuantodobusiness,thebenefitsofeachdealerknow.That'swhytheyhavesomanycustomersWhyistheresomuchbusiness?Whydoyoumakemoremoneyt
7、hanothers?Whyaretheresomuchcash?Categorymanagementisnotnuclearweapons,noramodernlanguage,butnottheinvisible"theemperor'snewclothes",itisacanincreasethedealerandofflinecustomerstogetherwiththetoolstomakemoney,thisistheeffortsforthedealerwithsuppliersfo
8、rmanufacturerstomaximizethebenefitsofboththeregionandthefollowingIwillintroducethemaleaccordingtoonesideofthecondimentdealerinthiswayishowtolearnedwithoutteacher,andhelpyoumorecomprehensive,moretoolsusecategorymanagementsystem,greatlyexpandthe