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1、浅析湖南卫视选秀节目策划与特色经营（AnalysisofHunanTVtalentshowprogramandfeaturedmanagement）AnalysisofHunanTVtalentshowprogramandfeaturedmanagementAcasestudyofhappyboyabstractIn2007,HunanTV,wholeftthe"SuperGirls"again,carriedoutthetalentshowagain."2007happyChinaRenheshininghappyboys"sincethelaunchthathasbecomethef
2、ocusofmediaandaudienceattention,inhisspeechisexpectedtodraftthe"fastmen"inItisallupwith,manyshowshine,onceagainsetoffaratingsboom.Theenthusiasmoftheprogramalsoledtothemarketgloryofderivativeproducts.HunansatelliteTVishowtoplanoperation,letthe"fastmen"againwalkintheforefrontofthetalentshow?Thispap
3、eranalyzestheplanningandcharacteristicmanagementofHunansatelliteTVtalentshow.Keywords:publicity;planning;seekingnoveltypsychology;debate;interaction;brandvalueHunansatelliteTV,asanordinaryprovincialTVstation,hasbeenattheforefrontofthedraftinrecentyears,andhasopenedaneweraofChinesetalentshow.Hunan
4、satelliteTV"SuperGirls","happyboy"andotherseriesoftalentshowsuccess,infact,isthesuccessofHunansatelliteTVentertainmentbusiness.Intoday'seraofthespreadoftalent,theaudiencehasavarietyofunevensingingtalentshowaestheticfatigue.Atthebeginningof2007,HunanTVannouncedtoholdthe"fastmen"attractedpartiesque
5、stioned.Inthevoiceofaquery,the"2007HappyChinesemanandhappyman",whichwasbroadcastbyRenhegroup,enteredthepeople'slineofvision.Originallynotoptimisticaboutthisprograminmanytalentshowstandout,onceagaincreatedtheratingsmyth.AccordingtoCCTVSofresdataprovidedbythe'fastman'5into4finalsinthe18cityratingsr
6、eached2.54%,theaudienceshareof7.57%,whilerankedfirst.1,inahighlycompetitiveentertainmentTVmarket,aprogramcanachievesuchasuccess,amazing.HunanTVisfromacommonplaceTaiwangraduallygrowintostrongTaiwanwiththemainlandtalent,"fastmen"forexample,thefollowingaspectsofthebusinessfromHunanTVtalentshowplanni
7、ngandcharacteristics.First,themediamobilization,publicityeffortsIntheuseofexternalforce,HunansatelliteTV'sexpert."I"asafurtherexplorationofHunansatelliteTVentertainmentreform,toexpanditsentertainmentbrand,attachesgreat
