汽车公司战略策划书(英文)

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1、1544词1.Companyprofileandphilosophy公司概况及理念LiujingcarsCo.Ltd.specializesinthedevelopment,manufacturingandsaleofpassengercar（乘用车）andtheiraccessories.Enterprisestrategicobjectives:toprovidecarswhichcanembodytheirownvalueforusers.abletodevelop,produceandmarketthecarswithinternationallyco

2、mpetitiveindependently;makeLiujingbrandtobeafamousinternationalbrand.Businessphilosophy:definetheneedsofusersasthecompany'spursuit,andconstantlyprovidethecommunitywithenvironmental-protected,safe,comfort,andhigh-gradecarproducts.2.LiujingMotorCorporationSWOTAnalysisTheadvantageofpro

3、ducingautomobilescustomizedtoacertainmarketisagoodplantokeepacompetitiveadvantageoverthecompetitorsinthesamegeographicregion.LiujingalsohasanadvantageovertheircustomerstodayusingtheTQMmodelofoperations.Thehybridcarmarketcouldbeafailureinthemarketandothersinbettertechnologyincreasesb

4、eforeLiujingbeginstoturnprofitsforthecompany.Ifthishappens,LiujingcouldhaveahugefailurewithalloftheR&Dandadvertisementtheyhaveputintotheirnewhybridvehicle.Iftherestoftheindustrybeginstoimplementthisalso,andLiujingfailstokeepimproving,thiscouldprovetobecomeadisadvantageforthecompany.

5、Liujinghasroundedoutit'sproductlinetosuitthemarketwiththeredesignedpassengertrucksandSUV,buttheyhavealsohitthemarkethardwitheco-crazedsocietywiththeintroductionofthesecondhybridcar.ThecompanyisalsobeingpushedintherightdirectionforopportunitywiththestrengtheningoftheRMB.WiththeRMBgai

6、ningstrengthandshiftsinotherworldcurrency,theoperatingprofitsdroppedduringtheApril-Junequarterbyfifteenpercentorseventybillionyen(Bloomberg).Becauseofthesavingthecompanyacquiredincurrencyshifts,LiujinghasextramoneyonhandtousepossiblyinR&Dtoimproveontheirvehiclesorinseveralotherareas

7、causinggreatopportunitiesforthecompany.TheopeningupofimportsintheEuropeanmarketisalsoanopportunityforLiujingbecausethatenablesthemtoputtheirluxurylineofautomobilesDingning,upagainsttheEuropeanBMWandMercedesBenz.AmajorthreattoLiujingistheXinlanmotorcompany.Onaverage,Xinlanusuallyhast

8、hirtymorehorsepower