中美面子观的差异对跨文化商务谈判的影响_英文_道

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1、zwwxoverseaen.comISSN1009-50392012年02月http://www.overseaen.comOverseasEnglish海外英语OverseasEnglish海外英语Tel:86-551-56908115690812中美面子观的差异对跨文化商务谈判的影响刘静李敏，河南商丘476000）（商丘工学院，摘要：中国和美国都有自己独特的文化，其中面子观是一个重要方面。中美面子观的差异及其关注程度的不同往往给中美商务谈判带来困难和障碍。如何更好地实现跨文化谈判是中美谈判者亟待解决的问题。虽然很多学者做过这方面的研究，但

2、很少有研究涉及到面子观对商务谈判的影响。这篇论文分析了中美不同面子观对商务谈判的影响并给出了建议。关键词：面子观；差异；商务谈判；建议中图分类号：G03文献标识码：A文章编号：1009-5039201204-0221-02Sino-USFacePerceptionanditsInfluenceonInterculturalBusinessNegotiationLIMinLIUJingShangqiuInstituteofTechnologyShangqiu476000ChinaAbstract:EnglishAbstract:Chinaand

3、theUnitedStatesbothhaveitsuniqueculture.Faceperceptionsareanimportantaspectofculture.ThedifferencesbetweenChinaandtheUnitedStatesintheirperspectivesoffaceanddegreesofconcernwithfaceoftenbringaboutdifficultiesandobstaclesinunderstandinginSino-USbusinessnegotiations.Howtocond

4、uctinterculturalbusinessnegotiationsbetterisaproblemthatneedstoberesolvedfornegotiatorsofChinaandtheUS.Althoughmanyscholarshaveconductedresearchesonthisissuetherehavebeenveryfewresearchesontheinfluenceoffaceperceptionsonbusinessnegotiations.Thisthesisanalysestheinfluenceofd

5、ifferentfaceperceptionsinChinaandtheUSonbusinessnegotiationsandproposessomesuggestions.Keywords:faceperceptiondifferencebusinessnegotiationsuggestionChinaandtheUnitedStatesbothhaveitsuniqueculture.Facesocialattributes.perceptionisacommonbutanimportantaspectofculture.ThedifB

6、rownLevinsonbelievethatfaceisthepublicself-imageferencesbetweenChinaandtheUnitedStatesintheirperspectivesthateverymemberwantstoclaimforhimself.Faceissomethingoffaceoftenbringaboutdifficultiesinunderstandingorevenmisunthatisemotionallyinvestedandthatcanbelostmaintainedorende

7、rstandingsinSino-USbusinessnegotiations.Tounderstandandhancedandmustbeconstantlyattendedtoininteraction.BrowndealwiththerelationshipbetweenfaceandnegotiationcorrectlyisLevinsonalsobelievethatfaceismutual.Peoplesavefaceinmutuaproblemfacingeverybusinessnegotiator.alcooperatio

8、n.ThepreservationoffaceisintheinterestofbothScholarsfromthefieldsofanthropologypsy