新航标职业英语综合英语预备级学生用书unit

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1、Unit6MarketingandGivingPresentationsBackground1.Marketing&MarketingStrategiesMarketingiscommunicatingthevalueofaproduct,serviceorbrandtocustomers,forthepurposeofpromotingorsellingthatproduct,service,orbrand.Marketingstrategiesmaydifferdependingontheuniquesituationoftheindividualbusine

2、ss.Generally,marketingstrategiesincludedirectmarketing(直接营销),relationshipmarketing(关系营销),advertising,positioning(定位),guerrillamarketing(游击营销),andviralmarketing(病毒性营销).2.ProductPresentation(产品推介会)Inthebusinessworld,youoftenneedtomakeapresentationtopopularizeyourproducts.Whenyousell,you

3、analyzeyourcustomer’sneedsandbuyingmotives.Thenyouusethatinformationtobeginframingyourproductpresentation.Howtocreateaneffectiveproductpresentation?lShowandtell.Decidewhatproductorproductsyouwanttoshowyourcustomer.Andthenthinkaboutwhattosayandhowtosayit.lMakethepresentationcomealive.T

4、herearefourfactorsincreatinganengagingproductpresentation:displayingandhandlingtheproduct,demonstrationtheproduct,usingsalesaids,involvingthecustomer.SuggestedteachingplanItemsObjectivesSuggestedTimeGettingReadyTolearnhowtodescribeproductsandservices10min.TextATogetageneralideaaboutth

5、eimportanceofstoriesingivingpresentationsTomastertheimportantexpressionsandstructuresinthetextandbeabletoapplytheminpractice80min.LanguageFocusTohaveagoodcommandofthecorevocabularyandstructuresinTextATolearntouseimperatives45min.TextBTohaveanoverviewoftipsforeffectivepresentations45mi

6、n.VocationalFocusTolearnthebasicstepsofgivingpresentationsfornewproducts90min.SkillFocus—ListeningandSpeakingTolearnthedifferencesbetweensomesimilarsoundsinEnglishTopracticeyourspeakingskills45min.SkillFocus—PracticalWritingToconsolidatetheuseofimperatives40min.PracticalLearningTohave

7、ageneralideaofthequestionsthatshouldbeansweredbeforesellingaproductorservice5min.GettingReady1.HavethestudentslookthroughthewordsandexpressionsintheboxandVocationalNote.(2min.)2.HavethestudentsfillintheblanksaccordingtheChinesetranslation.(5min.)3.Havethestudentslistentotherecordingan

8、dchec