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1、英语广告口号中头韵修辞的汉译（ChinesetranslationofEnglishadvertisingslogansofalliteration）Twenty-sixthvolume,secondissueJune2009JournalofQiingdaoUniversityTeachersCollegeJOURNALOFTEACHERSCOLLEGEQINGDAOUNIVERSITYVo.l26No.2Jun.2009Receiveddate:2009-04-21Author:ZhanTingbu(1979-),male,Sh
2、andongYanggu,lecturerintheEnglishDepartmentofQiingdaoUniversityTeachersCollege,ma.ExamplesofEnglishCorpususedinthisarticlearefromthefollowingwebsites:http:,//www.,textart.,ru/advertising/slogans/apparel/furs-slogans.,html.LargecorpusLowercaseistheoriginal,sonochange.Li
3、nguisticsresearchChinesetranslationofEnglishadvertisingslogansofalliterationZhanTingBu(DepartmentofEnglish,teacherscollege,QiingdaoUniversity,Shandong,Qingdao266071)Abstract:astheessenceofEnglishadvertisement,alargenumberofapplicationofalliterationslogans.Thecorrespond
4、ingEnglishAlliterationalliterationinChinese"",Buttheformerismuchmorewidelyusedthanthelatter.Basedonthis,inadditiontomakingfulluseofChinesephonologyandrhetoric,theEnglishtranslationofslogansinEnglishisveryimportant,Butalsowithcompensationfromothermeans,suchasfourcharact
5、erwords,antithesis,parallelism,fixedstructureetc..Keywords:Englishadvertisingslogans;alliteration;advertisingtranslationCLCnumber:H315.9,documentidentificationcode:A,articlenumber:1006-4133(2009)02-0111-04Englishadvertisingtextsareusuallycomposedofthreemajorheadings,sl
6、ogansandtextsElements,inwhichtheslogan(advertising,slogan)islocatedBitisthemostimportant.ItisusedrepeatedlyoveraperiodoftimeCommerciallanguagewithstrongpropaganda,agitation,andenhancedimpression.Itistheadvertiser'slong-termeconomicinterests,startinginacertainperiodItis
7、relativelystableandisusedrepeatedlytoreflectbrandpositioning,strategyandlitigationTheoneortwosentenceofstrategyisthemostattractive,touching,touchingandprovokingStrikingrhetoric.Itispurposeful,conceptualandstableRepetitive,agitationcharacteristicsandeffectof[1](P159).th
8、usGenerallyspeaking,advertisingslogansshouldbeshortandeasytoremember.Theadvertisingsloganshouldbeeasytoremember,themo
