功能对等理论视角下的商标翻译研究毕业论文

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1、功能对等理论视角下的商标翻译研究毕业论文Contents摘要…………………………………………………………..……..…iAbstract………………………………………………………….……..iiIntroduction……………………………………………………………1Chapter1OverviewofBrandNames……………………………..…21.1DefinitionofBrandNames…………………………………………21.2FormationofBrandNames…………………………………………21.2.1

2、ProperNames……………………………………………………31.2.2CommonWords…………………………………………….……31.2.3CoinedWords………………………………………………….…41.3CharacteristicsofBrandNames…………………………………..…51.3.1Brevity………………………………………………………...…51.3.2Elegance………………………………………………….…..…61.3.3Originality…………………………………………….

3、……..…71.4FunctionsofBrandNames……………………………………..…71.4.1InformativeFunction………………………………….……..…81.4.2AestheticFunction…………………………………………..…81.4.3EvocativeFunction……………………………………...……1028Chapter2FunctionalEquivalenceTheoryandBrandNameTranslation……………………………………...…………122.1F

4、unctionalEquivalence……………………………………………122.2ConsiderationofFactorsinBrandNameTranslation……………132.2.1ConsumerPsychology…………………………………………132.2.2CulturalFactors…………………………………………………142.2.3AestheticFactors………………………………………………162.3ApplicationofFunctionalEquivalenceinBrandName

5、Translation…162.3.1EquivalenceofInformativeFunction…………………………162.3.2EquivalenceofAestheticFunction……………………………172.3.3EquivalenceofEvocativeFunction……………………………18Chapter3MethodsEmployedinBrandNameTranslation……….203.1LiteralTranslation…………………………………………………203.2Translite

6、ration……………………………………………………213.3CombinationofLiteralTranslationandTransliteration…………233.4CreativeTranslation………………………………………………243.4.1AdditionorDeletion……………………………………………243.4.2Blending………………………………………………………253.4.3Acronym……………………………………………………263.4.4PurposiveMisspellin

7、g………………………………………26Conclusion……………………………………………………………27Bibliography…………………………………………………………2828Acknowledgements28B.AThesisIntroductionIntroductionAbrandnameisasignrepresentingculturalcharacteristicsofdifferentnations,societiesandtimes.Itservesnotonlyitsexpectedfunctio

8、nsofcommunication;itisalsoemployedinasymbolicmannertoidentifyabrandanditsculturalorigin.Today,well-knownbrandnameshavebecomeculturalicons,andenjoypowerf