功能对等理论视角下的商标翻译研究毕业论文.doc

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1、功能对等理论视角下的商标翻译研究毕业论文Contents摘要…………………………………………………………..……..…iAbstract………………………………………………………….……..iiIntroduction……………………………………………………………1Chapter1OverviewofBrandNames……………………………..…21.1DefinitionofBrandNames…………………………………………21.2FormationofBrandNames………………………

2、…………………21.2.1ProperNames……………………………………………………31.2.2CommonWords…………………………………………….……31.2.3CoinedWords………………………………………………….…41.3CharacteristicsofBrandNames…………………………………..…51.3.1Brevity………………………………………………………...…51.3.2Elegance………………………………………………….…..…61.3.3Ori

3、ginality…………………………………………….……..…71.4FunctionsofBrandNames……………………………………..…71.4.1InformativeFunction………………………………….……..…81.4.2AestheticFunction…………………………………………..…81.4.3EvocativeFunction……………………………………...……1027Chapter2FunctionalEquivalenceTheoryandBrandNam

4、eTranslation……………………………………...…………122.1FunctionalEquivalence……………………………………………122.2ConsiderationofFactorsinBrandNameTranslation……………132.2.1ConsumerPsychology…………………………………………132.2.2CulturalFactors…………………………………………………142.2.3AestheticFactors…………………………………………

5、……162.3ApplicationofFunctionalEquivalenceinBrandNameTranslation…162.3.1EquivalenceofInformativeFunction…………………………162.3.2EquivalenceofAestheticFunction……………………………172.3.3EquivalenceofEvocativeFunction……………………………18Chapter3MethodsEmployedinBrandNameTransl

6、ation……….203.1LiteralTranslation…………………………………………………203.2Transliteration……………………………………………………213.3CombinationofLiteralTranslationandTransliteration…………233.4CreativeTranslation………………………………………………243.4.1AdditionorDeletion……………………………………………243.4.2Blending………

7、………………………………………………253.4.3Acronym……………………………………………………263.4.4PurposiveMisspelling………………………………………26Conclusion……………………………………………………………27Bibliography…………………………………………………………2827Acknowledgements27B.AThesisIntroductionIntroductionAbrandnameisasignrepresentingcu

8、lturalcharacteristicsofdifferentnations,societiesandtimes.Itservesnotonlyitsexpectedfunctionsofcommunication;itisalsoemployedinasymbolicmannertoidentifyabrandanditsculturalorigin.Today,well-knownbrandnameshavebecomeculturalicons,andenjoypowerf