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1、120NOTE:Thisisapublisher’sproofdeskcopyandthereforedoesnotincludeallfinalupdatesandediting.Itisquitelikelythathisdeskcopymay(will)includesmallgrammarandsyntaxerrorsthatwerecaughtbeforepublication.LEADINGTHESTRATEGICPLANNINGPROCESS(Publisher’sProofDeskCopy)TheGuidetoClubStrategyEdwardA.Merri
2、tt,Ph.D.120NOTE:Thisisapublisher’sproofdeskcopyandthereforedoesnotincludeallfinalupdatesandediting.Itisquitelikelythathisdeskcopymay(will)includesmallgrammarandsyntaxerrorsthatwerecaughtbeforepublication.LEADINGTHESTRATEGICPLANNINGPROCESS(Publisher’sProofDeskCopy)TheGuidetoClubStrategyEdwar
3、dA.Merritt,Ph.D.120AbouttheAuthor:EdwardA.Merritt,Ph.D.Dr.EdMerrittisaprofessorofmanagementatCaliforniaStateUniversity(CalPolyPomona),wherehealsoservesaschairofgraduatestudiesandeditor-in-chiefoftheCollinsSchool’sManagementJournal.Priortoenteringacademe,hespenttwenty-fiveyearsinthehospitali
4、tyindustry,wherehisprimaryfocuswasresortclubdevelopmentandmanagement.Hehasheldseniormanagementpositionsinawell-roundedvarietyofhospitalitysettings.AsVicePresidentandGeneralManagerofCotodeCazaGolfandRacquetClub,thelargestgatedcommunityinSouthernCalifornia,heoversawtheplanning,developmentandm
5、anagementofthe36-holeresidentialresortclubdevelopmentfromstart-uptomaturity.AsVicePresidentandGeneralManagerofSawgrassCountryClub,hemanagedanequityconversionandtransitionoftheworld-famousdestinationresortfromdeveloper-ownedtomember-owned.AsVicePresidentandManagingDirectorofPonteVedraInnandC
6、lub,hedirectedoperationsforanoceanfrontresorthotel,spaandclubcommunityofover4,000memberfamilies.AsPresidentofMerrittandGoodloeHospitality,Inc.,hefoundedandmanagedoperationsforthefirm’slocations,servedasprincipalrealestatebrokerandprovidedintegrated“turn-key”servicestoclienthospitalitycompan
7、iesopeninginFlorida.MerritthasservedasafacultymemberforCMAA’sexecutiveeducationprogramsatCalPolyPomonaandCornellUniversity,authoredCMAA’sfirston-linedistanceeducationBusinessManagementInstituteandalsoteachesintheCertificationReviewCourse.Additionally,heh
