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1、HowtoPushaProductTitleHowtoPushaProductPeriodoneTeachingaimsKnowledgeTolearnsomewordsandphrasesabouthowtopushaproduct.Suchas:push,battle,already,similar,ad,quality,sample,shine,offer,customer,standout,catchone’seye,surelysucceed.AbilityTotalkabouthowtopushaproduct.EmotionPushaproductby
2、students.ImportantpointsVocabulary:push,battle,already,similar,ad,quality,sample,shine,offer,customerPhrases:standout,catchone’seye,surelysucceedDifficultpointsTotalkabouthowtopushaproduct.TeachingmethodTaskbasedteachinglearningindoingTeachingaidsTextbookworksheetMulti-mediaTeachingpro
3、cedureStageProcedureInteractionpatternAimsWarming-upShowthestudentsanadaboutNike.Thenshowthemaseriousofpicturesaboutads.Showthemapicturewith“tradeshow”andletthemknowthemeaningofit.T-SS-SMotivatetheSsandleadinthetopicofhowtopushaproduct.PresentationandPractice1.ListentothelessonanddoaTo
4、rFquestion.Letthemhaveageneralideaofthelesson.①Makingyourproductisjusthalfthebattle.()②Thereareonlythreewaystopushaproduct.()③Peoplecomingtotradeshowsalreadyhaveaninterestinsimilarproducts.()④Onlyexcellentadvertisingcanhelpyousucceed.()Newwordsabout:battle,already,similar,quality,adver
5、tising2.Dothereadingandlearnthetextforthefirsttime.Writedownthetopicsentences.Sample3.Readthetextforthesecondtimeandfinishthetask-reading.①Whatarethesuggestionstomakeyourproductstandoutinshort?②Findwaysto_____________.③What'sthemostimportantthingtomakeyourproductreallyshine?④Whatwillge
6、tyoumorecustomers?WholeclassT-SindividualworkandpairworkFortheSstogetsomebasicinformationaboutthetopic.Theyarehelpfulforthemtolearnthemainconcept.⑤Withagoodqualityproductandexcellentadvertising,youwillsurelysucceed.(translate)1.Givethemthemainstructuresaboutthislessonandretellit.Sincet
7、heSshaveunderstoodthemaininformationofthetext,letthemusethekeywordsandphrasestocompletethepassageonpage75.Showthestudentsseveraladsandthengivethematask.T-SWholeclassFortheSstolearnthemainconceptbetter.Afterlearningandunderstanding,givetheSschancestousethelanguagetodothings.Discussion
