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1、Unit5BuyingandSellinglesson29HowtoPushaProduct一、Teachingcontent:（教学内容）1.Newwordsandphrases:battle,create,ad,customer,already,similar,sample,offer,shine-shone-shone,quality,surely,succeed,pushaproduct,standout,catchone’seyes,haveaninterestin.2.Understandthemeaningoftext.3.Thegrammar:ObjectClause.二、T
2、eachinggoals:（教学目标）1.Masterthenewwordsandphrases,themeaningoftext.2.Howtopushaproductwhenyouhaveasale.3.MaketheSscantalkaboutbusiness.三、Keypoints:（重点）Understandthemeaningoftext,maketheSstalkabouthowtopushaproduct.四、Difficultpoints:（难点）Thegrammar:ObjectClause.五、Teachingaids:（教学辅助）Picturesorcards.六、T
3、ypeofthelesson:（课程类型）Newlesson.七、Teachingprocedure：（教学过程）Step1.Analysisofthestudent.(学生分析)Homeworkcheck.Review:Inlastlesson,welearnedthatthereisakindofshopwithoutasalesperson,andthisshopwouldbeagoodwayforSsandpeopletolearnthevalueofhonesty.Step2.Leadin.（引入）1.GreetthestudentsinEnglishandmakesurethey
4、canresponsecorrectly.Dothedutyreport:astudentondutycansaywhateverhe/shelikestosay.2.Cometo“THINKABOUTIT”.Whatisimportantforpushingaproduct?Ifyouhadyourownproducttosell,howwouldyoupushit?Step3.Newlesson.（新课）No.1Preparelessonsbeforeclass.Teachthenewwordsandphrases.MakesuretheSscanreaditcorrectly.No.2
5、Text:Givethemsometimetoreadthetextthemselves.Thenletthemactoutthedialogueingroups.Correcttheirpronunciationwhennecessary.Readthelessonandwrite(T)or(F).Makingyourproductisjusthalfthebattle.()Thereareonlythreewaystopushaproduct.()Customerlearntheadvantagesofaproductbyusingit.()Onlyexcellentadvertisin
6、gcanhelpyousucceed.()Atlast,theteacherexplainsthetextinChinese,makesuretheSscanunderstandthemeaningoftext.No.3Project.ADSFORNEWPRODUCTS!Aproductissomethingthatyousell.Insmallgroups,thinkofanewproduct.Itcanbeafunnyproductoraproductthathelpspeople.Thinkhardandhavefun!Createanadvertisementforyourprodu
7、ct.YoucangetusefulinformationfromTV,newspapersortheInternet.Herearesomeideas:Whatdoesyourproductdo?Whowouldwanttobuyit?Whatkindofadwouldsellyourproductbest?ATVad?Aradioad?Anewspaperad?Howmuchmoneywouldpeopl
