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1、Unit5BuyingandSellingLesson29HowtoPushaProductbattlecreateadcustomeralreadysimilarn.战斗，战役v.创作，创造n.广告n.顾客，主顾，客户adv.已经adj.相像的，相仿的，类似的WordsandexpressionssampleoffershinequalitysurelysucceedWordsandexpressionsn.样品，样本v.提供，供给v.发光，反射n.质量，品质adv.当然，确信无疑v.成功，做成Tousethefoll
2、owingwordscorrectly:create,customer,already,similar,offer,shine,succeed,pushaproduct,standout,catchone’seye,haveaninterestinobjectivesThinkaboutit!1.Whatisimportantforpushingaproduct?2.Ifyouhadyourownproducttosell,howwouldyoupushit?Whatdoes“push”meaninthephrase“p
3、ushaproduct”?Topushaproductmeanstrytosellaproduct.Enjoythevideosofadvertisement.Ifyouhadyourownproducttosell,howwouldyoupushit?Let’scometothelesson.Readthelessonandwritetrue(T)orfalse(F).1.Makingyourproductisjusthalfthebattle.2.Thereareonlythreewaystopushaproduct
4、.3.Customerslearntheadvantagesofaproductbyusingit.4.Onlyexcellentadvertisingcanhelpyousucceed.Completethepassagewiththecorrectformsofthewordsorphrasesinthebox.customersimilarofferexcellentstandoutcatchone’seyeIt’snoteasytomakeyourproductsucceed.Becausetherearealw
5、ays______productsonthemarket,youhavetoputinmoreeffort.similarYoushouldchoosespecific_________,thencreateaperfectadto_____________.Whentheybuyyourproduct,____themgoodservice.Remember,_______advertisingwillalwaysmakeyourproduct_________.customerscatchtheireyeoffere
6、xcellentstandoutLanguagePoints1.Remember,youneedtomakeyourproductstandout.记住，要使你的产品引人注目。standout意思是“引人注目；显眼”。例如：Theywereallpretty,butshestoodoutamongthem.Heisatall,distinguishedlookingmanwhostandsoutinanycrowd.Redflagsstandoutbrightly,setagainstthebluesky.2.Findw
7、aystocatchtheireye.想办法吸引大家的目光。catchone’seye意思是“引人注目；吸引某人注意；吸引……的目光”，同义词组为：drawone’sattention(to)…例如：Canyoucatchthatgirl’seye?Thatpostcard,apresentfrommygrandfather,caughteveryone’seye.3.Peoplecomingtotradeshowsalreadyhaveaninterestinsimilarproducts.来贸易展览的人们已经对类似的
8、产品有了兴趣。haveaninterestin意思是“对……感兴趣”。例如：Weallhaveaninterestinplayingchess.Thechildhasnointerestindrawing.4.Pushyourproductusingsamplesandgooddeals.提供样品和优惠的条件来推广你
