stakeholder analysis process guide - penn state-a public 利益相关者分析过程指南-佩恩国家公共

《stakeholder analysis process guide - penn state-a public 利益相关者分析过程指南-佩恩国家公共》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、StakeholderAnalysisProcessGuide©2003Accenture.AllRightsReserved.TableofContentsStepstoCreateRoleMapPerformStakeholderAnalysisCreateInfluenceMatrixConductGapAnalysisBuildRoleMapAppendixPowerMapInfluenceDiagram©2003Accenture.AllRightsReserved.StepstoCreateRoleMapPerformStakeh

2、olderAnalysisCreateInfluenceMatrixConductGapAnalysisBuildRoleMapAppendixPowerMapInfluenceDiagram©2003Accenture.AllRightsReserved.StepstoCreateRoleMapTheStakeholderAnalysisandRoleMapistheapproachtoidentifykeyconstituentswithinanorganizationwhocanfacilitatechangeThepresenceof

3、keyconstituents(e.g.changeagentsandadvocates)willenableasuccessfulimpactonpeopletargetedtochangeTherolemappingprocesshelpstolaythefoundationfortheexecutionofchange.Ithelpstoidentifynetworks,influencesandchangeresistantandfacilitativebehaviors.©2003Accenture.AllRightsReserve

4、d.FillinStakeholderFactSheets-ConductinterviewsasneededDraftindividualcircleofinfluencediagramsDetermineindividuallevelsofinfluenceSummarizeadvocatesvsresistorsPlotthemonthetheInfluenceMatrixValidatewithclientsponsorRevieworgchartsofeachgroupMaporgchartinfluencestoinflu

5、encediagraminfluences(e.g.discoverblackhole)IdentifyLeadersbynameDocumentToBeenvironmentofChangeAgentsandTargetsCreateInfluenceMatrixConductGapAnalysisDetermineAdvocates,AgentsandTargetsCreateRoleMapPerformStakeholderAnalysisBuildRoleMapsStakeholderAnalysisandRoleMapPro

6、cessTherolemapfordeterminingchangesponsorshipisbasedonunderstandinginfluencelevelsandbehaviorsofstakeholders.Theprocessbelowdefinesthestepstodeterminethesefactorsandcreatearolemap.StepstoCreateRoleMapThefollowingpagesdescribehowtocompletethestepsofthestakeholderanalysisandr

7、olemapprocess©2003Accenture.AllRightsReserved.StepstoCreateRoleMapPerformStakeholderAnalysisCreateInfluenceMatrixConductGapAnalysisBuildRoleMapAppendixPowerMapInfluenceDiagram©2003Accenture.AllRightsReserved.PerformStakeholderAnalysisThestepstoperformastakeholderanalysisare

8、asfollows:CompleteStakeholderFactSheetsIdentifiesindividualswhowillbeimpactedbythe