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1、MARKETINGPLANFORLI-CHANGMASSAGEHAMMERINHUAI’ANMARKETINGPLANFORLI-CHANGMASSAGEHAMMER------INHUAI’AN31Page31of31MARKETINGPLANFORLI-CHANGMASSAGEHAMMERINHUAI’ANContentsI.Introduction3(I).CompanyandProducts3(II)Team4Ⅱ.Analysisofmarketenvironment4(I).Analysisofmacroen
2、vironment4P(policy)：4E(Economy)：5S(Society)：5T(Technology)：8(II)Analysisofthemicro-environment8III.STPAnalysis11S-marketsegmentation11P-marketpositioning12IV.MarketingStrategy13（I）Marketingobjectives:13（II）Marketingstrategy——Marketdevelopmentstrategy1331Page31of
3、31MARKETINGPLANFORLI-CHANGMASSAGEHAMMERINHUAI’AN1.MarketingExecutive：13VTheinformationsystem.16VITheFinancialAnalysis17Annex1:20Marketresearchreport20Marketresearchobjectives,scope,methodology,time20Thesurveyanalysis20Annex2:22Thereportof"Yourthanksstartfromthee
4、xperienceactivityofLiChangmassagehammer”22Annex3:24PrefaceWiththecontinuousdevelopmentofsociety,people’slivingstandardsincreasingly,Chinafitnessequipmentindustrybeganinthe80'sattheendofthe20thcentury,andwithChina'saccessiontotheWTOandBeijing'ssuccessfulbidforThe
5、OlympicGames,expandingtheranksoffitnessforfitnessequipmentmanufacturerwithtostrongbusinessopportunities.Whilethisgamegavebirthtoourmassageproductsindustry,butbecauseofasudden,theproductionofmassagefistfromtheenterpriserush,chaosanddisorderofthemarketspeculation,
6、sothatthemajorproductsmassagegameisvaluableandfreeenterpriseinasituationwherethecity.Therefore,fitnessequipmentCo.,Ltd.WenzhouLiChangcommissioned31Page31of31MARKETINGPLANFORLI-CHANGMASSAGEHAMMERINHUAI’ANmarketingteambattleagainstthewolf'scurrentdevelopmentstatus
7、andmarketanalysisofHuai’antodevelopby20099months-inSeptember2010aone-yearmarketingprogram.TheprogrammakeadetailedmarketanalysisaboutHuai’an,andselectthetwomaintargetgroupsofthetwophasesofthedevelopmentofmarketingpromotionstrategies.I.Introduction(I).CompanyandPr
8、oductsFitnessEquipmentCo.,Ltd.WenzhouLiChanglongbeenengagedintheprofessionalmassagehammerdesigndevelopmentandproduction,productqualityandtechnologyintheleadingpositio
