pr publicity plan

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1、AUSTRALIANTOURISTCOMMISSIONPRPUBLICITYPLANCHINAJULY2004-JUNE2005lKeyFocusofQ1(July-Sept.03)–RecoveryTacticsMonthJulyAugustSeptemberPressRelease1.TourismAustraliaLaunched2.TwoSurveysPointtoUpbeatOutlookforAustraliaTourism3.NewADSRegionsVisit-Shandong1.AustraliaVisitorsFuelNilStoryPitch/Featu

2、reStory1.ChristmasinJulyNilNilMediaGathering/PressConferenceNil1.BJSMediaGathering–August20NilVJPNilNil1.ChinaMediaTour–IslandThemeTour5journalistsMedia/ConsumerPromotionNilNil1.LycraLoveBoomerangRetailPromotion(2weeksin14citiesinChina)AUSTRALIANTOURISTCOMMISSIONPRPUBLICITYPLANCHINAJULY2004-

3、JUNE2005KeyFocusofQ2(Oct.–Dec.03)–TacticsMonthOctoberNovemberDecemberPressRelease1.ChinaMission(Oct25)1.CITM/QFRelaunchStoryPitch/FeatureStory1.Christmas1.FamilyFun1.Valentine’sDayMediaGathering/PressConference1.ChinaMission–NanjingHiltonOct25morning1.MediaDinner–CITM(CohostwithQF)–Shanghai

4、Nov26or27NilVJP1.Dreamtime2004-2JournalistsNil1.ModernWeekly-VICDec7-13(tobefinalized)Media/ConsumerPromotionNilNilNilAUSTRALIANTOURISTCOMMISSIONPRPUBLICITYPLANCHINAJULY2004-JUNE2005lKeyFocusofQ3(Jan.-March.04)–TacticsMonthJanuaryFebruaryMarchPressRelease1.TBC1.TBC1.BrandAustraliaLaunch+OTV

5、FilmingStoryPitch/FeatureStory1.AustraliaFestival1.Australia,ADifferentLight,Lifestyle1.Australia,ADifferentLight,NatureMediaGathering/PressConference1.MediaLuncheon(BJS)2.MediaLuncheon(GZ/SZ)1.BrandLaunchPressEvent(BJS/SHA),GZ-TBCVJP1.OTVFilming:Recce1.LoveBoomerangDramaFilming1.LoveBoomera

6、ngDramaFilming2.OTVFilming3.Australia,ADifferentLightthemetourMedia/ConsumerPromotion1PhotoCompetitionwithTrends/Sina.com(National)-TBC1.PhotoCompetitionwithTrends/Sina.com(National)-TBC1.BrandLaunchPromotion2.PhotoExhibition(BJS/SHA/GZ)AUSTRALIANTOURISTCOMMISSIONPRPUBLICITYPLANCHINAJULY2004

7、-JUNE2005lKeyFocusofQ4(April-June04)–TacticsMonthAprilMayJunePressRelease1.TBC1.TBC1.TBCStoryPitch/FeatureStory1.AustralianStyle1.Skiing1.TheColoursofAustraliaMediaGathering/PressConferenceNil1.MediaGathering-Beijing1.MediaGathering–Shanghai2.Medi