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1、谈英文广告的主要修辞手法（OnthemainrhetoricaldevicesinEnglishAdvertisements）OnthemainrhetoricaldevicesinEnglishAdvertisementsDing(BeijingInternationalStudiesUniversity,Beijing100024)Abstract:advertisingisageneraltermforanypublicobjectthatsellsaproductorservice.Advertisinglanguageisvividandbri
2、ghtInordertoachievesuchaneffect,itisusuallynecessarytouseavarietyofrhetoricaldevices,whichisthemaincontentofthisarticle.Keywords:advertisingrhetoricsimilemetaphormetonymyandsynecdochepunwordAbstract:This,paper,attempts,to,explore,devices,used,in,English,rhetorical,advertisements.
3、,Advertising,is,,a,collective,termfor,pub-LIC,announcements,designed,to,promote,the,of,specific,commodities,or,sale,services.,It,embodies,the,feature,of,,being,vivid,impressiveAnd,memorable,which,is,achieved,by,employing,means.,various,rhetoricalKey,words:advertisement,rhetorical
4、,devices,simile,metaphor,metonymy,synecdoche,neologism,punAdvertisingandrhetoricAdvertisingisarapidlydevelopingindustry.Whethernewspaper,Magazines,orradio,television,andtheInternet,arefullofdifferentkindsAllkindsofadvertisements,soitcanbesaidthatadvertisinghasbecomeourlifeAnessen
5、tialpartofbeingalive.AdvertisingEnglishasapracticallanguage,withitsuniqueFeaturesandstyleshavealwaysappealedtolinguistsandadvertisingprofessionalsInterest,andalsopromptedtheauthortodosomeresearchinthisfieldThe.Englishadvertisingistheproductoffiercemarketcompetition,andisthedesign
6、WorksthathaveoriginalityandelaborateworksinordertorealizeadvertisementsVariousfunctions,namely,thedisseminationofinformationfunction,persuasionfunction,shapeImagefunctionandstimulatingconsumptionfunction;EnglishadvertisementsareinadditiontowordsandexpressionsTheuseofsentencepatte
7、rnsiscleverandsubtle,andthewritersofadvertisementsareoftenOftenuseavarietyofrhetoricaldevicestostrengthentheeffectofexpression,andstrivetorenderThefunctionofitsproducts.Aristotledefinedrhetoricinthe4thcenturyBCTheartofpersuasion.AfamousEnglishphilosopherinthesecondhalfofthesevent
8、eenthCenturyJohnRock(JohnLocke)arguedtha
