the rhetorical art of english commercial advertisements in language

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1、外国语学院学生毕业论文  题目TheRhetoricalArtofEnglishCommercialAdvertisementsinLanguage广告英语语言的修辞艺术专业班级学生姓名学号指导教师   年月日 Contents AbstractinEnglish……………………………………………………………………3AbstractinChinese……………………………………………………………………31.Introduction…………………………………………………………………………42.basicknowledgeofadvertisements………………………………………

2、…………42.1classificationofadvertisements……………………………………………………52.2Objectivesofcommercialadvertisements…………………………………………52.2.1Attractattention…………………………………………………………………52.2.2Arouseinterests…………………………………………………………………62.2.3Getaction…………………………………………………………………………62.3GeneralFeaturesofEnglishCommercials…………

3、……………………………72.3.1Briefness……………………………………………………………………………72.3.2Affability…………………………………………………………………………82.3.3Creativity…………………………………………………………………………82.3.4Daintiness……………………………………………………………………………83.GeneralizationofRhetoricArtinCommercialAdvertisement………………………93.1What’sRhetoric?…………………………………………………………

4、…………93.2FactorsInfluenceRhetoricApplication……………………………………………93.3WhyApproachingRhetoricwithCommercialadvertisement……………………104.RhetoricDevicesAppliedinCommercials…………………………………………114.1LexicalRhetoric……………………………………………………………………114.1.1CoinageandAnagrammaticSpelling…………………………………………114.1.2BorrowedWor

5、ds……………………………………………………………124.1.3SpokenEnglish………………………………………………………………134.1.4verbsandAdjectives…………………………………………………………134.2SyntacticalRhetoric……………………………………………………………144.2.1SimpleSentence…………………………………………………………144.2.2Interrogativesentence……………………………………………………144.2.3MinorClause………………………………………………………

6、……154.2.4Disjunctive………………………………………………………………154.3RhetoricModesEmployedinCommercials……………………………………154.3.1Parallel……………………………………………………………………164.3.2Contrast……………………………………………………………………174.3.3Repetition…………………………………………………………………174.3.4Metaphor…………………………………………………………………174.3.5Personification…………………………

7、…………………………………184.3.6Parody……………………………………………………………………185.Conclusion…………………………………………………………………………19Bibliography……………………………………………………………………………20Acknowledgements………………………………………………………………………21 AbstractSomeAdvertisementsneedtobepersuasivethroughrhetor