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1、2008中国企业家遭管理受人生格式窘境（2008Chineseentrepreneursaremanagedbythedilemmaoflifeformat）Payattentiontohigh-levelsupport,andmaintainsmoothcommunicationbetweentheorganizationalstructurefromtoptobottominthewholeprocess,theestablishmentof"inordertosellkeycustomersasthecore",variousdepar
2、tmentssuchassalesdepartment,marketingdepartment,productiondepartment,developmentdepartment,financialdepartment,ITdepartment,Departmentoftransportation,tofullycooperate,soastoensuretheimplementationoftheprojectcontinuetoadvance.Becausecategorymanagementofteninvolvesalargenum
3、berofdataprocessing,theoperationdetailsshouldbespeciallyresponsiblefortheimplementationoftheproject.Seriestopics:2008ChinapublicmarketingThesetwistsandturnsandfailurecannotbeatthefirstlineofentrepreneurs,canwithstandthedisasterofpurgatory,justcannotbearthesuccessofthedisast
4、er.In2008,manyChineseentrepreneurssufferedfromadilemma.Experiencemarketingisa1998AmericanstrategyhorizonLLPcompany'stwofoundersBjosephpineIIandJamesHgilmoreproposed.Theirdefinitionofexperientialmarketingis:redefiningtheconceptofmarketingfromfiveaspectsoftheconsumer'ssenses,
5、emotions,thinking,action,andrelevance."Theybelievethatconsumerconsumptionisbothrationalandemotional,consumerexperiencebeforeconsumption,consumptionandconsumption,isthekeytostudyconsumerbehaviorandcorporatebrandmanagement.WhydoesexperientialmarketingspreadsofastinChina?Thisi
6、srelatedtothetrendofconsumptionexperienceinChina,butnotaccidental.Thereasonsaresummarizedasfollows:1.theprogressofmaterialcivilizationandtheimprovementofconsumers'livingstandardsWiththeprogressofmaterialcivilization,people'slivingstandardsandconsumerdemandareconstantlyescal
7、ating.Intheagriculturalsociety,peoplearepursuingthebasicmeetthefoodandclothing;intheindustrialsociety,thestandardoflivingismeasuredbythematerialquantityofproducts;inthepostindustrialsociety,peoplearemoreconcernedaboutthequalityoflife,caresatisfactionintheirmentalandspiritua
8、l.Andexperiencecanbesaidtorepresenttheeconomicprovisionofthiskindofsatisfaction.Ob
