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1、2008年PartIIBlankFilling(10points)Directions:FillineachofthefollowingblankswithONEsuitablewordandwriteyouranswersonyourAnswerSheet.Nowadaysadvertisinghaspenetratedintoeverycornerofourlifeasitstransmittingmediainmanyforms:newspaper,1____,TV,radioaswellasnetwork.News
2、papershaveonebasic2____,togetthenewsasquicklyaspossiblefromitssource,fromthosewhomakeittothosewhowantto3____it.Radio,telegraph,television,and4____inventionsbroughtcompetitionfornewspapers.Sodidthedevelopmentofmagazinesandothermeansofcommunication.5____,thiscompeti
3、tionmerelyspurredthenewspaperson.Theyquicklymadeuseofthenewerandfastermeansof6____toimprovethespeedandthustheefficiencyoftheirownoperations.Todaymorenewspapersareprintedand7____thaneverbefore.Competitionalsolednewspaperstobranchoutsintomanyotherfields.Besideskeepi
4、ngreadersimportantandseriousmatters.Newspapersinfluencereaders’economicchoices10____advertising.Most11____dependonadvertisingfortheirveryexistence.Newspapersaresoldata12____thatfailstocoverevenasmallfractionofthecostofproduction.Themainsourceofincomeformostnewspap
5、ersis13___advertising.The14___insellingadvertisingdependsonanewspaper’svaluetoadvertisers.Thisismeasuredin15____ofcirculation.Howmanypeoplereadthenewspaper?Circulationdepends16_____ontheworkofthecirculationdepartmentandontheservicesorentertainment17____inanewspape
6、r’spages.Butforthemostpart,circulationdependsonanewspaper’s18____toreadersasasourceofinformation19____thecommunity,city,country,state,nation,andworld－and20____outerspace.PartIIBlankFillingNowadaysadvertisinghaspenetratedintoeverycornerofourlifeasitstransmittingmed
7、iainmanyforms:newspaper,magazine_,TV,radioaswellasnetwork.Newspapershaveonebasicpurpose,togetthenewsasquicklyaspossiblefromitssource,fromthosewhomakeittothosewhowanttoknowit.Radio,telegraph,television,andotherinventionsbroughtcompetitionfornewspapers.Sodidthedevel
8、opmentofmagazinesandothermeansofcommunication.However,thiscompetitionmerelyspurredthenewspaperson.Theyquicklymadeuseofthenewerandfastermeansofcommunicat
