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1、2008年PartIIBlankFilling(10points)Directions:FillineachofthefollowingblankswithONEsuitablewordandwriteyouranswersonyourAnswerSheet.Nowadaysadvertisinghaspenetratedintoeverycornerofourlifeasitstransmittingmediainmanyforms:newspaper,1____,TV,radioaswellasnetwork.Newspapershaveonebasic2____,togetthene
2、wsasquicklyaspossiblefromitssource,fromthosewhomakeittothosewhowantto3____it.Radio,telegraph,television,and4____inventionsbroughtcompetitionfornewspapers.Sodidthedevelopmentofmagazinesandothermeansofcommunication.5____,thiscompetitionmerelyspurredthenewspaperson.Theyquicklymadeuseofthenewerandfast
3、ermeansof6____toimprovethespeedandthustheefficiencyoftheirownoperations.Todaymorenewspapersareprintedand7____thaneverbefore.Competitionalsolednewspaperstobranchoutsintomanyotherfields.Besideskeepingreadersimportantandseriousmatters.Newspapersinfluencereaders’economicchoices10____advertising.Most11
4、____dependonadvertisingfortheirveryexistence.Newspapersaresoldata12____thatfailstocoverevenasmallfractionofthecostofproduction.Themainsourceofincomeformostnewspapersis13___advertising.The14___insellingadvertisingdependsonanewspaper’svaluetoadvertisers.Thisismeasuredin15____ofcirculation.Howmanypeo
5、plereadthenewspaper?Circulationdepends16_____ontheworkofthecirculationdepartmentandontheservicesorentertainment17____inanewspaper’spages.Butforthemostpart,circulationdependsonanewspaper’s18____toreadersasasourceofinformation19____thecommunity,city,country,state,nation,andworld－and20____outerspace.
6、PartIIBlankFillingNowadaysadvertisinghaspenetratedintoeverycornerofourlifeasitstransmittingmediainmanyforms:newspaper,magazine_,TV,radioaswellasnetwork.Newspapershaveonebasicpurpose,togetthenewsasquicklyaspossiblefromitssource,fromthosewhomakeittothosewhowanttoknowit.Radio,telegraph,television,and
7、otherinventionsbroughtcompetitionfornewspapers.Sodidthedevelopmentofmagazinesandothermeansofcommunication.However,thiscompetitionmerelyspurredthenewspaperson.Theyquicklymadeuseofthenewerandfastermeansofcommunicat
