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1、中国电信传媒行销策划培训课纲（Chinatelecommediamarketingplanningtrainingclass）Advertisingmediamarketingeratothetraditionalcourse<>hasbeeninthepast,intheadvertisingmediamarketingarenatoday,howtomakeyourselfmoreeffectiveadvertisingmediastrategyvaluesolditisourkillerknight.Need
2、tothinkabout,butalsothoseofUSmilitaryneedsthinkingproblems.Thebrainisthinkingofmarketingcontrolthelayout,wehavearesponsibilitytotellourconsumersbothadvertisersneedtopayattentiontothreepoints:1.themostsuitableconsumeradvertisingmediaproducts.Notthebestthemostex
3、pensiveadvertisingmediaproducts2.advertisingisnotapanacea,butleaveadvertisingisabsolutelynot.3.discountisyourproductquality.Advertisingisbanishedtoyoutheproductqualityincrease:I.trendsinadvertisingmedia:1.communicationandmediadevelopmentFrominformation,mediato
4、communication2.thedevelopmentofadvertisingmediaAdvertisingmediadevelopmentprocess3-majormediaadvertisingfeaturesPriceandvalueofadvertisingmedia4.,thelatesttrendsinadvertisingmediaCrossmediacooperationBrandbuildingEnhanceserviceconsciousnessTwo.Whatisadvertisin
5、gmediaplanning?KnowthebasicsofadvertisingmediaplanningandadvertisingmediaThree.Preparatoryworkofmediaplanning:1.,marketresearchisoftopprioritytocompetitors,advertisers,advertisingcompanies2.,howtodomarketresearch?3.mediaproductsMarketResearchandotherproductsof
6、thedifferenceandkeypoints;Four.Planning,differentiationandkeypointsofTelecommediaproducts:1.,marketpositioning(totakeagoodnamefortheproduct,suchaswindgodstandings2.(pricingstrategy:highprice=highqualitylowprice=lowqualitynoble=noble)3.packingofproducts4.,selli
7、ngpoints,marketingplanning(bothsingleandmoreintegrated)5.,openthemainstreammediaandvulnerablemedia,thatis,auxiliarymedia;6.mediasellseffectsandfeelings.Advertisersbuyeffects,profits,orprofits7.mediasellsnotthemedia,buttheconsumers,thereaders,theaudience,andthe
8、audience8.,thereisnobadmedia,onlyinappropriatemedia9.advertisingmediamarketingplanningattheendoftheholidays;10.advertisingeffectivenessisplannedout11.mediaproductcostsneedtobeplann
