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1、医药营销高手特训(一)企划创意流程（Pharmaceuticalmarketingexperttraining(1)planningcreativeprocess）Planningisthestrategicplanningofanenterprise.Itisthefuturestrategyofanenterprise'sintegrity.Itincludestheprocessfromconception,analysis,inductionandjudgmenttotheformulationofthestrategy,theimplementati
2、onoftheschemeandtheprocessofsummingupafterwards.Simplyput,itisasetofproceduresforanenterprisetoaccomplishitsgoals.Planningcanbeunderstoodas"toachieve"thetargetasoneside,"resourcesandenvironment"asoneside,seekingtoconnectthetwoshortcutsworkprocess.Planningisbasedontheexistingconditio
3、ns,toachievethegoal;thefocusoftheplanistocreatenewconditions,newmethods,newideas,improveenvironmentalconditionstoachievegoals.Marketingplanningisthemedicalhealthcareproducts(OTC)isthecoreofmarketingmanagementactivities,eachlinkofmarketingactivitiesthroughtheintroductionandinnovation
4、ofnewideas,makeanoverallplaninadvance,andtotheimplementationofthecriterion,andtracking,correct,performanceevaluationonthebasisoftheaction.Planningislikeaninterestingdrama,theprojectisthescript,planningstaffunderthescriptcandirectawonderfuldrama.First,themedicalandhealthproducts(OTC)
5、planningcreativeprocessBritishpsychologistWallacesummarizestheworldfamousscienceandinventionofhumancreativeactivities,putforwardtocreatefourstagestheory",said:"inanyfield,regardlessoftheirsize,generallymustgothroughfourstagesofcreation,namelythepreparationperiod,incubationperiod,and
6、theperiodofenlightenmenttheperfecttime."1,preparationperiodThefirstisthepreparationstageoffindingproblems,screeningproblems,andestablishingtheproblemsthatshouldbesolvedfirst.Atthistime,itisthekeytofindouttheaccuracy,usefulness,brillianceanduniquenessoftheproblem.Onlybychoosingtherig
7、htquestionscanweavoidblindness.Furthermore,aproblemalsoelectedfromvariousanglesonthefurtherexaminingtheissueinordertoaccuratelycapturefortheideaofsolvingtheproblem,preparetherelevantknowledge,collectrelevantexperience,analysisofrelatedmatters,tocreateconditionsforandanticipatethedif
8、ficultiesandpossibl
