资源描述：
《长安汽车市场营销环境分析》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、长安汽车市场营销分析报告专业：汽车服务工程 班级：汽服1211 小组成员：邓佳陈杰雷以天朱炳坤徐佳佳组号：第五小组ofworkenthusiasmandforward-looking.Thedifficultiesandproblemsofindividualcadresindifferentmassesasthebuckpassing,long,makesomesimplecomplexproblems.Somecadresgeneraltalkaboutpay,donottaketh
2、einitiativetoundertakeforthebitterandtiredofthework,thelackofcouragetoplayapositiveattitude."correctivemeasures:(LEDLeadership:LuoMingjun,rectificationtime:beforeSeptember25th,insistforalongtime)1,effectivelysolvetheenterpriseless,helpisnotenough.Inorderto"t
3、urnstyle,solveproblems,anddopracticalthings,hearttoheart"asthecore,inaccordancewiththeprovisionsofdivisionofLaborBureau,bytheBureauofPartymembersandcadresroomcompositiontheworkinggroup,tohelpenterprisessolveproblems,promotetheconstructionofmajorprojects;clos
4、etieswiththemasses,toaskforthepeople,askforpeopletoknowthepeople,publicopinion,thepeople,improvepeople'slivelihood.目录第一篇 长安汽车市场营销微观环境分析一、企业内部环境二、供应商三、中介机构四、竞争者五、顾客分析六、公众第二篇 长安汽车市场营销宏观环境分析一、经济环境二、社会文化环境三、人口环境四、政治法律环境五、自然环境ofworkenthusiasmandforward-looking.Th
5、edifficultiesandproblemsofindividualcadresindifferentmassesasthebuckpassing,long,makesomesimplecomplexproblems.Somecadresgeneraltalkaboutpay,donottaketheinitiativetoundertakeforthebitterandtiredofthework,thelackofcouragetoplayapositiveattitude."correctivemea
6、sures:(LEDLeadership:LuoMingjun,rectificationtime:beforeSeptember25th,insistforalongtime)1,effectivelysolvetheenterpriseless,helpisnotenough.Inorderto"turnstyle,solveproblems,anddopracticalthings,hearttoheart"asthecore,inaccordancewiththeprovisionsofdivision
7、ofLaborBureau,bytheBureauofPartymembersandcadresroomcompositiontheworkinggroup,tohelpenterprisessolveproblems,promotetheconstructionofmajorprojects;closetieswiththemasses,toaskforthepeople,askforpeopletoknowthepeople,publicopinion,thepeople,improvepeople'sli
8、velihood.第一篇 长安汽车市场营销微观环境分析一、企业内部环境风化百代，雨润万物，水不争而莫之能胜，这是自然的力量。国民之魂，文以化之；国家之神，文以铸之。这是文化的力量。之于企业，文化是根，是灵魂，是凝聚力和创造力的源头，是基业长青的原动力，是企业在经营管理活动中形成的具有本企业特色的价值观念、经营理念、思维模式以及共同信念和员工行为规范的总和。 中国长安以“引领汽车
