中西跨文化交际课程情景案例分析

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1、Unit1LanguageandCultureinCommunicationTheoryCommunicationissomethingwedoeveryday.Ittakesplacesonaturallythatwesimplyfailtonoticeituntilithiccupsorbreaksdown.Thoughitiscommonplace,itisnoexaggerationtosaythatcommunicationislifeandlifeiscommunication.1.Whenyoujoinasocialgat

2、hering,youmustbeawareofrulesandproceduresthatgovernthewaythingsaregoingtoproceed.Thereisatechnicaltermforsuchrulesandprocedures—schema.2.Faceandpolitenessaretwootherareaswhichareextremelyvalue—sensitive.OneofthedistinctivefeaturesofChinesepolitenessisself—denigrationando

3、ther—elevation.Case1:Litzisaprofessorofcross—culturalcommunicationinauniversityinFinland.SheinvitedherChinesestudentshomeforaneveningparty.TheschemafromLitz’spointofviewincludesthefollowing:1.      Givinginvitation:byphone/bymail2.      Prepareeverythingbeforethearrivalo

4、fguests3.      Receivingguests:openthedoor/expresswelcome/taketheirovercoats/introduceguests/offerthemdrinks/makethemcomfortable4.      Servingfood:setthetable/soupfirst/maincourse/desert5.      Postdinneractivities:chat/playmusic/offermoredrinks6.      Seeingguestsoff:t

5、hankthemforcoming/goodnightLitz’seveningpartywasnotverysuccessful,becauseshewasupsetbyoneofherguests.HerewastheinitialconversationbetweenLitzandLin:Litz:(opensthedoor)Oh,Lin,howniceyoucouldcome!Lin:It’snotdifficulttofindyourhouse.Litz:Comeonin.Lin:(comesin)Litz:CanItakey

6、ourcoat?Lin:No,thanks.Litz:Ok,thiswayplease.Lin:(takeoffhercoatandhangsit)Analysis:LitzwashurtbecauseLindidnotletherhanghercoat.Litz’sofferingtohangLin’scoatisoneofLitz’sways(it’sonLitz’sschema).OnLin’sside,shethoughtthatLitzwashersupervisorandthatitwasinappropriatetolet

7、hersupervisorhanghercoat.Herewehaveaninstanceofoneactionattachedwithdifferentculturalvalues.Case2:FindinganInterestedBuyerGeorageHallwasinBeijingattendingatradefairandlookingforanopportunitytodobusinessinChina.HehadbeenverysuccessfulinhisbusinessdealingsintheUSandpridedh

8、imselfonhisability“togetthingsmoving.”Hisfirstdaywasgoingwell.Helookedaroundatthedisplaysofsportingequi