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1、CultureDifferenceofColorWordsinChineseandWesternCountries颜色Color&CultureThesymbolicsignificanceofvariouscolorsindifferentnationallanguagesoftendiffersalotinfeature,someofwhichevenarouseadvocatingandtaboostowardscolorsrespectively.Thesymbolicsignificanceofthisdifferenceincolorbetwe
2、endifferentculturesisduetothedifferentculturalandhistoricalbackgroundandthedifferentaestheticpsychologyofeachnation.2红色&RED颜色REDinchina——红色Sinceredcoloristhesymbolofgoodluck,happiness,success,health,harmony,peaceandprosperity.Herearemanypositiveexpressions.红火红利红颜走红红人红装开门红红事红运红军红色革
3、命政权红茶红糖红光满面4颜色REDinWesternculturesRedisthecolorofblood,symbolizinglife,passionandenthusiasm,celebration,andconfidence.Ontheotherhand,redalsosymbolizestemper,anger,danger,crimeandviolence,becauseitistheGodofWar.5RED白色&white颜色WHITEinchina——白色whitesymbolizespurity,brightnessandclearn
4、ess.ExpressionsofnegativemeaningswithwhitemaydatebacktotheperiodfromHantoTangdynastywhen白衣referringtothepopulaceweresopoorthattheycouldnotaffordtodyethecloth,thenwhitebegantobeassociatedwithpoverty.Itwassaidghostsorspiritsusuallyappearedinwhite.Thenwhitebegantobeassociatedwithdeat
5、handwasusedtosymbolizeterrorandevil.7WHITEinwesterncultureInwesternculture,abridewearsalongwhiteskirtandveilandholdsawhitelilyattheweddingceremony,becausethecolortraditionallysymbolizespurity,holiness,cleanness,openness,truth,honesty,kindnessandlegality.8黑色&BIACK颜色BLACKinchinablac
6、kwasregardedasthekingofallcolorsinancientchinaandthesinglecolorworshipedthelongest.blackalsosymbolizesdeath,fearandillegalforces.10颜色BLACKinWesternculturesInEnglishculture,blackisatabootodeathandillomen,andforeignersusuallywornatfuneralstoexpresssadnessandheavymood.So,blackisusual
7、lyassociatedwithhopelessness,gloominess,wickedness,eventoexpressangeranddeath.11紫色&purplePurpleinChina——紫色Symbolofauspicious——emperor&TaoistThepurpleairThepurpleplatformThepurplebookThepurpleforbiddencityPekingoperamake-upPurpleinwesterncultureCultureReligionRoyalty,WealthandExtra
8、vaganceBorninthepurpleTodaySexual
