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1、企业过冬需要文化思维（Enterprisesneedculturalthinkingforwinter）Thewintercamenotoccureveninahundredyears!"Inapanic,China'srealeconomyissufferingfromtheimpactoftheglobalfinancialturmoiltovaryingdegrees.Intheeyesofsomeenterprises,thiswinterseemstobesomesudden,peoplecaughtunprepared.Infact,justast
2、hecycleofthefourseasonsisunstoppable,thecommercialsocietycannotalwaysbespring,whichisaninevitableeconomiclaw.Sinceweareunabletoreversethechangesintheexternalenvironment,then,inthecold,andhowtoact?Ithink:atthismoment,theenterpriseleadersneedmostisakindofculturalthinking,namely:fromth
3、einternalcausesofthecurrentpredicamentofhighlyquestioningcorporateculture,andthroughtheenterprisecultureconstructionactivelymeetthechallenges,toachieveastrategicbreakthrough.First,theenterprisecultureistherootcauseofthedifferencebetweencoldandwarmCarefulpeopleisnotdifficulttofind,in
4、thefinancialcrisisinthecold,ontheonehand,alargenumberofenterprisesinproduction,limitedproductionorevenbankrupt;ontheotherhand,someenterprisesarelikethesnowbloom,fullbloominthewind,showinggreatvitality.Thesamewinter,whythedifferencebetweencoldandwarm,polarization?Inthisregard,wemusth
5、aveaprofoundandclearunderstanding:Firstofall,"Romewasn'tbuiltinaday".Bythefinancialstormdestroyedtheenterprisemostguiltyandfrail,haslongbeenhiddeninthebody.Manycompaniesfeelthechilloutsidehavefouraspects:oneistheshortageoffunds,cashdepletion;twoisshrinkingorders,productsunsalable;th
6、reeistheheartfloating,lossoftalents;fouristhepartnerofdefeating(includingsuppliersanddealersandbanks),onedisasterafteranother.Thereisonlyonecauseoftheformationofthesefourphenomena,thatis,thelackofcorporateculture!Onebyoneanalysisisasfollows:Therootcauseofthefirstphenomenonliesinthel
7、ackofsenseofcrisisandthemanagementphilosophyofconcentrationandstability.Someenterprisestoestimatethemarketsituationistoooptimistic,aroad,strideforwardsingingmilitantsongscontinuetoexpandthescaleofproduction;someenterprisesintheirownabilitytooconfident,ambitious,uncontrolledexpansion
8、ofdiversification.B
