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1、跨区域企业的文化管理（Culturalmanagementoftrans-regionalenterprises）Keywords:culturalmanagementWiththespeedofoperationofglobalenterprises,thewayoftrans-regionaloperationisalsoemerging,suchasmergerandreorganization,overseasdirectinvestment,jointventurecooperation,strateg
2、icalliance,cross-borderm&a,etc.Fromthepointofviewofeconomicglobalization,cross-regionaloperationistheenterprisedevelopment,tofollowthetrendofthemarketeconomyrequirement,anduseofareasinsideandoutsidethetworesourcesandtwomarkets,playitscompetitiveadvantage,effe
3、ctivewaytoseekoptimalresourceallocation.Butcompanieswillfacewhenonbusinessoutsidetheterritoryisarelativelycomplexsystemenvironment,environmentalfactorsofthesystemwillbethefinalsuccessorfailureoftheenterprisehavedifferentdegreesofinfluence,especiallythecultura
4、lfactors,canbesaidtobetheinfluenceenterpriseoutsidetheareaoneofthemostkeyelementsofthesuccessofbusinessstrategyespeciallywhentakingregionalforeigndirectinvestment,jointventurecooperationmodeofoperation.Itisestimatedthat70%ofmergersandacquisitionsfailedtoachie
5、vethedesiredbusinessvalueinthepreviouscasesofmergersandacquisitions,and70%ofthem&afailuresresultedfrompost-mergerculturalintegration.AlargesurveyofmergersandacquisitionsbyMcKinsey,aconsultancy,suggeststhatonlyaquarterofthefirmsthatrestructured10yearslaterhave
6、succeeded.Why?Inreviewingthewell-knownmergerandacquisitioncases,exxon'sofficesystemfailedtotakeintoaccountthedifferencesincorporatecultureaftertheacquisitionofhigh-techenterprises.DisneylandParishasbeenneglectingtheculturalbackgroundofEuropebecauseitattachest
7、oomuchimportancetoAmericanculture.America'stimewarnerandaolarereshuffling,andtheproblemisthatthecultureishardtofuse.Therefore,theeffectivesolutionofcross-culturalmanagementofforeignenterprises,especiallyjointventures,isthekeyfactorforthesuccessoftransnational
8、operation.,ofcourse,alsohavesuccessfulcaseofmergersandacquisitions,suchasTNThoaum&acasesiswelldeducedforeignmergersandacquisitionsinChina"3sformulaforSuccess",namelythem&aSuccess(Success)
