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ID:11820934
大小:32.00 KB
页数:10页
时间:2018-07-14
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1、企业营销制胜之道(Thewayofenterprisemarketingsuccess)[trainingprogram]:Thistopicisdividedintoeightparts:One,culturalmarketing;twowordofmouthmarketing;Three,cooperativemarketing;fouremotionalmarketing;Fivetosixreadheartmarketingmarketing;Sevenbreakmarketing;eightficklemarketing.]I.cult
2、uralmarketing(1)whatisculturalmarketing?;(two)whyculturalmarketing?;(three)howtoculturemarketing?;Ahasarichlyloadedthemeconnotation;(brandtheme)Baddsatruesenseoftheplot;(brandstory)CintroducedJiangxindujuartisticperformance.(brandmood)(four)inductivewordsTwowordofmouthmarketi
3、ng(1)whatiswordofmouthmarketing?;(two)whywordofmouthmarketing?;(three)howwordofmouthmarketing?;Asaidtherewillbeselectedwordcharacters;(famousperson)Bsetsaverydifferentstyleofword-of-mouthactivity;(personalityactivities)Cdohomeworkconvincingreputation.(doingenoughhomework)(fou
4、r)inductivewordsThreecooperativemarketing(1)whatiscooperativemarketing?;(two)whycooperativemarketing?;(three)howtocooperatemarketing?;Averticalhand,holdingpet,agoldenflower";(highlightingthesubjectbycase)Bhorizontalcollusion,playedthe"dragonandphoenix";(highlightingthesubject
5、bycase)CandCo,stageda"Wishyourkidsapromisingfuture".(highlightingthesubjectbycase)(four)inductivewords.Fouremotionalmarketing(1)whatisemotionalmarketing?;(two)whyemotionalmarketing?;(three)howemotionalmarketing?;Awhenthecustomeristhemosthappymomentsoffun;(casetheme)Bwhenthecu
6、stomerismostsadandpainfulmoment,withsorrowandsorrow;(casehighlightsthetheme)Cwhenthecustomeriscritical,importantmoment,empathy;(casehighlightsthetheme)(four)inductivewords.Fivemarketingoccasion(a)whatistheoccasiontomarketing;(two)whymarketingoccasion;(three)howtousemarketing;
7、Aborrowtreesblossom,enjoytheproductshundredflavor;(casehighlightsthetheme)BgoesupstairsbytheladderandmanageshisbusinessasfarashecanCdiscuss,saygoodbyetomarketsuccess.(highlightingthesubjectbycase)(four)inductivewordsSixreadingheartmarketing(1)whatiscalled"mindreadingmarketing
8、"?;(two)whyreadingheartmarketing?;(three)howtoreadheartmarketing;Ath
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