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1、小老板、蜜斯、剃头店管理与经济危急（Smallboss,honey,barbershopmanagementandeconomiccrisis）Lackofmanagementtalent,experience,talentisnottop-notch,talentflowacrosstheregionandotherissues,pressureonthehotelindustryoutofbreath.ThelackofleadershipandmanagementskillsisaseriousproblemfortalentmanagementinChina'shosp
2、italityindustry.Thelackofexperiencedleadersandmanagers,thehigherthenumberofseniorstaff,theless.TheaverageageofChinesebusinessleadersandmanagersisabout10yearslowerthanthoseinthewest,whilethehospitalityindustryandthehospitalityindustrytendtobeyounger.AfternoontothebarbershopinHaircut,coldwarms
3、ecluded,quietmatch.Barbersidebusysidetotalkwithme,toldmethattheeconomiccrisisinfluenceonthestorebusiness,thisisaveryinterestingstoryabouttheeconomiccrisis.Thebarber'sprofitcomesfromthesecondarypatroness,becausementoshaveeveryGucannotspendmuchmoney,butfemalecustomerstoexperiencemarketingisa19
4、98AmericanstrategyhorizonLLPcompany'stwofoundersBjosephpineIIandJamesHgilmoreproposed.Theirdefinitionofexperientialmarketingis:"fromtheconsumer'ssenses,emotions,thinking,action,andrelatedfiveaspectsofredefined,designmarketingideas."."Theybelievethatconsumerspendingisbothrationalandemotional,
5、consumersbeforeconsumption,consumptionandconsumptionexperience,isthekeytostudyconsumerbehaviorandcorporatebrandmanagement.Whyisexperientialmarketingspreadingsoquicklyinourcountry?ThisisrelatedtothetrendofconsumptionexperienceinChina,butnotaccidental.Thereasonsaresummarizedasfollows:1.,thepro
6、gressofmaterialcivilizationandtheimprovementofconsumers'livingstandardsWiththeprogressofmaterialcivilization,people'slivingstandardsandconsumerdemandarealsoescalating.Intheagriculturalsociety,peoplearepursuingthebasicmeetthefoodandclothing;intheindustrialsociety,thestandardoflivingismeasured
7、bythematerialquantityofproducts;inthepostindustrialsociety,peoplearemoreconcernedaboutthequalityoflife,caresatisfactionintheirmentalandspiritual.Experiencecanbesaidtorepresenttheeconomicprovisionofsuchsatisfaction.Obviously,people'sconsumptiondeman
