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1、Researchonconsumers'purchaseintentionoforganicagriculturalproductsandinfluencingfactorsAbstractSincetheimplementationofreformandopeninguppolicy,withthecontinuousdevelopmentofeconomy,people'slivingstandardhasbeengreatlyimproved.AtthesametimeagriculturewasquicklydevelopedinChina,andagriculturalp
2、roductionincreasedsignificantly.Thespendinghabitsofconsumersgraduallyshiftedfromthepursuitofagriculturalproductquantitytothepursuitofagriculturenutritionandhealth,andthefoodsecurityhasbecomeoneofthemosttalkedaboutpeople'slivelihoodissues.Inrecentyears,manyincidentsoffoodqualityandsafetyhaverai
3、sedconcernsaboutfoodsafety.Organicagriculturalproductsasthemostadvancedproductofthefoodsafetyshowauniqueadvantageinresponsetoaseriesoffoodsafetyissues,sothatconsumerscanbesafetoeat.Consumersarethefinalconsumptionoforganicagriculturalproducts,consumers'behaviorcharacteristicandpurchaseintention
4、determinestheorganicproduceindustrycanbehealthyandrapiddevelopment.Sotheresearchofconsumers'purchaseintentionoforganicagriculturalproductshasgreatsignificancetopromotethedevelopmentoforganicagriculturalproductsindustryinChina.Thisarticlefirstreviewsthedomesticandinternationalrelevantfoodsafety
5、,organicagriculturalproducts,andconsumerbehaviorliterature,andthendefinesthefoodsafety,organicagriculturalproductsandotherrelatedconcepts.Basedoncognitivetheory,consumerdemandtheory,consumerpurchasebehaviortheoryandthetheoryofsupplyanddemandfororganicagriculturalproductsasthetheoreticalfoundat
6、ion,andthenestablishestheconsumers'purchaseintentionoforganicagriculturalproductsinfluencefactorsoftheempiricalanalysisframework.BywayofquestionnaireinvestigationtocollectthepartofQingdaoconsumers'data,usingSPSSsoftwaredodescriptivestatisticalanalysis,factoranalysisandLogisticregressionanalysi
7、stoanalyzethesedata.iiiResearchresultsshowthatthemajorityofQingdaoconsumerattentiontotheproblemsoffoodsafetyproblemsandhealthyenvironmentalprotectiondegreeishigher,butthedegreeoftheirknowledge,trustandevaluationoforganicagriculturalprod
