广安城市形象传播策划书

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1、致富思源，共建广安广安城市形象传播策划书郑后秀20100105442013年5月致富思源，共建广安广安蜀地有广安，僻壤出才俊。少年青云志，开国建功勋。起伏三更跌，深邃隐星辰。古稀开天日，光耀华夏人。--------郝福致富思源，共建广安目录第一部分：市场分析一.广安概况··········································1（一）历史沿革········································1（二）自然地理概况····································11.地理区位··

2、······································12.地形地貌········································23.气候············································24.自然资源···················致富思源，共建广安······················25.水资源情况······································3（二）社会经济文化概况·······························

3、··31.基础设施建设····································32.社会经济概况·····································33.文化艺术·········································44.教育·············································45.旅游·············································4致富思源，共建广安6.广安土特产······················

4、··················4二．营销环境分析······································6三．广安旅游产业SWOT分析·····························6（一）优势（Strength）分析·····························61.红色旅游资源丰富·································62.地缘交通优越····································73.文化底蕴深厚··························

5、··········74.环境崭新靓丽·······················致富思源，共建广安·············75.资源潜力巨大·····································8（二）劣势（Weakness）分析····························81.红色文化特色挖掘不够····························82.可进入性差······································83.资金严重短缺····························

6、·······94.高素质人才匮乏··································95.品牌建设任重道远·································9致富思源，共建广安6.营销宣传乏力···································107.资源统筹整合欠缺·······························10（三）机会（opportunity）分析··························111.政策支持·································

7、·······112.中西部大开发和广安奋起“三次创业”带来的新发展机遇113.市场需求·······································11（四）威胁（Threat）分析·····························111.整体旅游市场竞争激烈····························11致富思源，共建广安2.受邻近红色旅游地替代性竞争的挑战················12四．消费者分析·······································12第二部分：营销策略一．营销目

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