定价战略： 增强盈利能力的最快途径

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1、ManagingPricingProgramme:TheFastestWaytoIncreaseProfitability定价战略：增强盈利能力的最快途径2009CEIBSExecutiveEducation:Top20Worldwide---FinancialTimes中欧高层经理培训：连续五年《金融时报》全球20强ManagingPricingProgramme:TheFastestWaytoIncreaseProfitabilityDate/Language/Venue:September10-12,2009/Englishwithsequen

2、tialChineseinterpretation/ShanghaiFee:RMB26,800Areyoupricingtoohighortoolow?Doyouhavetherightpricingprocesstohelpyoucapturethevalueyouhavecreatedinthemarketplace?Studieshaveshownthatpricingisthemostcriticalprofitdriverintoday’scompetitivebusinessenvironment.Yetfewfirmsthinksyst

3、ematicallyabouttheirpricingstrategiesoracquiretheconfidencetoleveragetheirpricingstrategiestocapturemaximumvalue.Anadhocpricingstrategyoratrial-and-errorapproachtopricingcansignificantlyreduceafirm’sbottomline.ObjectiveTheobjectiveoftheprogrammeistohelpparticipantstoacquireconf

4、idenceandcapabilityinanalysingapricingenvironmentandinengineeringapricestructure.WhoShouldAttendThisprogrammeisessentialforanyoneresponsiblefordesigning,evaluating,andimplementingpricingstrategies,orforexecutiveschargedwithensuringtheoverallprofitabilityofthefirm.Inparticular,m

5、id-to-senior-levelexecutivesinproductdevelopment,marketing,oraccountingandfinancewillbenefitfromthisprogramme.ProgrammeBenefitsParticipantsinthisprogrammewilllearn:>>Asetoftoolsforassessingandmeasuringthefactorsthatimpactonafirm’spricing>>Thebasiceconomicsofdifferentpricingmech

6、anismsandbuyerpricingpsychology>>Thebasicprinciplesofdevisingaprofitablepricingstrategy>>Analyticaltechniquesandtoolsformakingprofitablepricingdecisions>>PracticalknowledgeofpricemanagementProgrammeCoverage>>Pricing:fromtacticstostrategy>>Valuevs.Price>>Costsinpricing>>Channelp

7、ricing>>Pricingovertheproductlifecycle>>Mathematicsinpricing>>Pricingpsychology>>Managingpricecompetition>>Internationalpricingstrategy1定价战略：增强盈利能力的最快途径时间/语言/地点：2009年9月10日－12日/英语授课配汉语交替翻译/上海费用：人民币26,800元您的定价是否过高或过低？您是否有正确的定价流程来帮助您获取自己在市场上所创造的价值？研究表明，在今日竞争激烈的商业环境中，定价是最重要的利润驱动因素。

8、然而，很少有公司系统地思考过自身的定价战略或者有足够的信心通过利用定价战略来实现价值的最大化。随意制订定价战