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1、ACKNOWLEDGEMENTSIwouldliketoexpressmysincerethankstoallthosewhohavelentahandinmypreparationandwritingofthisthesis.Mydeepestgratitudegoestomysupervisor,Prof.CaiYongliangforhisearnestandtirelessinculcationregardingmythesis.Thepresentpaperwouldnotbepossiblewithouthisenlightenings
2、uggestionsontheselectionofthetopics,onthemethodologies,onthearrangementofthechapters,andontherevisionsofthedrafts.IamalsosincerelygratefultomyfriendswhohavehelpedmetoborrowthebooksIneed,thoughwearenotinthesameuniversity.Atthesametime,theyhaveputforwardinspiringsuggestions,whic
3、hwalkedmethroughdifficultiesIencounterincollectingandcollatingmaterials.Finally,mythanksgotomyparentswhoalwaysoffermecareandencouragement.theirownconditionstodevelopthecorrectroad,themaximumtoavoidinvestmentrisk,gainprofit.(three)vigorouslypromotethebrand.Toestablishbrandaware
4、ness,awarenessoftheuseofbrand,brandvalue,brandacquisitionperformance,enhancethecompetitivestrength.Concentratedmanpower,carefulplanning,packagingandpublicityofanumberofunique,marketinfluenceandcoverageofthebrand,theimplementationofkeybreakthroughs,toenhancethecompetitivestreng
5、th,walkingbusinessroadthecompetitionofalienationandcharacteristics,thepursuitofstabilityanddevelopmentofthemarket.(four)topromotetheintegrationofresources.Tofurtherbroadentheirhorizons,effectiveintegrationofresourceswithinthegroup,thecityresources,otherindustriesandregionalres
6、ources,mutualtrust,mutualbenefit,seekingwin-winprinciple,intheframeworkofnationalpoliciesandregulations,strictinspectionandargumentation,legalconsultation,examinationandapprovalprocedures,strictregulationofeconomicactivities,attractinjectionthesocialinvestmenttotheindustrygrou
7、p,toachieveleveragingthedevelopment,ensurethatthevalueofstate-ownedassets.(five)tostrengthentheconstructionmanagementpersonnel.Strengthenthemanagementofeducationandtrainingofcadresandworkersoftheexistingbusiness,firmlyestablishtheconceptofthemarket,enhancethesenseofcrisistoada
8、pttomarketcompetition,thesenseofurgency,improvetheabilitytore
