新产品研发项目流程中七要素(seven elements in the process of new product development)

新产品研发项目流程中七要素(seven elements in the process of new product development)

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时间:2018-07-10

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1、新产品研发项目流程中七要素(Sevenelementsintheprocessofnewproductdevelopment)Introduction:theapplicationandexpansionofPACEintheproductdevelopmentprocessisarealchallenge,andcompaniesthatsuccessfullyusePACEmethodologiesandtoolswillalsoreceivesignificantreturnsfromthischal

2、lenge.PACE(Product,And,Cycle-time,Excellence,productandcycleoptimization)wasproposedbyPRTM,anAmericanmanagementconsultingfirmin1986.Afteryearsofimprovement,PACEhasbecomethestandardprocessofproductdevelopmentinthereferencemodel,manycompaniesincludingIBM,Mot

3、orola,DuPont,HUAWEI,hasbroughtvariousideasintopracticePACE.Sevenelementsofproductdevelopmentprocess(1)Theproductdevelopmentprocesscanbedividedintosevenrelatedelements,eachofwhichhasitscommonshortcomings.PACEoffersavarietyofmethods,techniques,andmeanstoover

4、comethedeficienciesofeachelement.Thefollowingsevenrelatedelementswereintroduced,somecommonshortcomingsweresummarized,andforeachelement,abriefintroductiontothePACEsolution.Inlaterchapters,eachelementofPACEwillbefurtherelaborated.1,decision-makingAllcompanie

5、shaveanewproductdecisionprocess,althoughtheymaynotrealizethatthisisaclearlydefinedprocess.Delayscausedbyindecisionarecommonincompanieswithweakdecision-makingprocesses.Forexample,ifanactualprocessissequentialandrequiresmanymanagerstoverifythemeritsofaproduc

6、tdesign,thenthestartwillbedelayed.Weseealotofmissedopportunitiessimplybecauseproductpioneersdon'tknowhowtousethisinformaldecisionprocess.Acomputercompanyweusedtohelphaveaninefficientdecision-makingprocess,whichistypicalofmanyoftheprocesseswe'veseen.Inthisc

7、ompany,theprojectreviewhasbeenreducedtoaseriesoflengthyreportsfordifferentaudiences.Therearesomanypeopleinvolvedandsomanyquestionsraised,butthesereportsarenotmeetingdecisions.Reviewsarenotcarriedoutattheappropriatetimeofthedevelopmentprocesstofacilitatedec

8、ision-makingandappropriateinformationisnotprovidedtofacilitatedecision-making.Topmanagersshyawayfromthereviewandthereisnoothermechanismformakingtimelydecisions.However,notallwell-defineddecisionprocessesareva

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