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1、新产品开发流程优化与研发项目管理（Newproductdevelopment,processoptimizationandR&Dprojectmanagement）[trainingnumber]:[trainingprogram]:Holdingtime:September2009,22-23,Chengdu,September,25-26,GuangzhouInthebackgroundofcurriculumIntheprocessofR&Dandprojectmanagementofnewprodu
2、cts/services,technologyenterprisesfacesomelong-termpuzzlesasfollows:1.,howtobalancethepressureofmarketcompetitionandcustomer'schangeabledemand,andquicklypushtheproducttothemarket;2.,howtoestablishatruly"customercentric,market-oriented"R&Dorganizationsystem
3、,andquicklyrespondtomarketdemand;3.howcantheR&Dworkincoordinationwiththerelevantfunctionsofthemarket,finance,production,purchasingandsoon?;4.matrixorganizationoperationproblems(apersontwosupervisorstolistentowho,howtoassess,theprojectmanagercannotmoveother
4、departmentresources,whethertogivetheprojectmanagerassessmentweight)5.R&Dresourcesmanagementinthe"crybabyNaichi",amultiprojectresourceconflict,highpriorityprojectsineachdepartmentisunabletoguaranteetheresourcespriority,startmanyprojectsdonotalwayslisted,pro
5、jectreviewmeetingwhyalwaysnotbroken6.,theleadershipofthe"tube"whennomatter,shouldnottubewhendisorderlytube"7.,howtoensureproductquality,butalsoreduceproductR&Dcostsanddesigncosts;8.,howtoaccumulateexperienceintechnologyandmanagementintheprocessofproductdev
6、elopment,andensurethesuccessofthecompanyfromthesystem;9......ThebasicexperiencesandlessonsinthecourseofsummingupalargenumberofChineseenterprisesfromthe"milltype"developmentmodeto"industrialization"developmentpatternontheproposedacompetitivescientificresear
7、chmanagementsystem,whilesharingriskindustryenterprisesshouldpayattentiontointheprocessofR&Dmanagementreform,toensurethedevelopmentofthechangeofenterprisemanagementcanreallyimplement.InthecurriculumcontentCasestudyTwo,productdevelopmentmanagementoverview1,t
8、heintroductionoftheenterprisevaluechain(R&Dandmarketing,supplychain,financial,humanresources,ITrelations)2,frameworkandthoughtofR&Dmanagementsystem3,theindustry'soutstandingR&Dmanagementthinkingcontrast(NPD,C
