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1、山东建筑大学硕士学位论文商业地产开发运营整合模式研究姓名：张燕春申请学位级别：硕士专业：技术经济及管理导教师：王海滋20070501StudyonIntegratedModelofCommercialRealEstateDevelopment&OperationZhangYanchun(Techno-economy&Management)DirectedbyWangHaiziABSTRACTInrecentyears,manyproblemsareexposedwiththerapiddevelopmentofdomesticcommercialrealestateandmany
2、commercialrealestatedevelopmententerprisesareweakerthanforeignenterprises.Inordertoenhancethesuccessfulprobabilityofcommercialrealestateandpromoteinternationalcompetitiveness,nativecommercialrealestatedeveloperneedstheoryinstructionurgently.Therefore,itisextremelysignificanttotrackandanalyzet
3、heproblemsduringcommercialrealestatedevelopment,toexploreappropriatesolutionsandtopromoterationaldevelopmentideasandstandardoperationmodeLTheoreticalanalysisandempiricalanalysisareusedinthisthesis.AfterthedevelopmentJourseofdomesticandforeigncountriesarereviewed,commercialrealestatedevelopmen
4、t&operationmodelsofdomesticandforeigncountriesarecompared.Correspondingly,theproblemsandinsufficiencyexistingindomesticcommercialrealestatedevelopment&operationaresummarized.Inordertosolvetheseproblems,integratedmodelofcommercialrealestatedevelopment&operationisproposedbasedonforeignsuccessfu
5、lmodelanddomesticpracticalexperts'experience.Fourkeypartsofintegratedmodelmarketanalysisandpositioning,financing,marketingandoperationmanagementarein-depthanalyzed.Finally,throughacaseHprojectwhichissuccessfulinpractice,integratedmodelofcommercialrealestatedevelopment&operationisprovedtohavec
6、ertainmarketcompatibility.Thisthesis'condibutionisproposingintegratedmodelofcommercialrealestatedevelopment&operation,theintegratedmodel'smeaning,keypointsofoperationarealsoanalyzedindetail,acasestudyisusedtoprovethemodel'scompatibility.Therefore,thethesishascertainsignificancebothontheoryand
7、practice.KeyWords:commercialrealestate,development&operation’integrated,positioning,developmentstrategy,brandvalue原创性声明本人郑重声明：所提交的学位论文是本人在导师的指导下，独立进行研究取得的成果.除文中已经注明引用的内容外，论文中不含其他人已经发表或撰写过的研究成果，也不包舍为获得山东建筑大学或其他教育机构的学位证书而使用过的材料.对本文的研究作出重要贡献的个人和
