本科毕业设计-浅论我国旅行社品牌战略实施与经营的swot分析.doc

《本科毕业设计-浅论我国旅行社品牌战略实施与经营的swot分析.doc》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、AbstractAccessiontowtoonchina'sagencyisverydeepinfluence,especiallyinbrandmanagement,theoutsideworldwillfaceseverechallenges.insuchcircumstances,fromchinatravelservicemanagementoftheenterprise'skernelcompetitivetheindustryinthepromotionofthestrategicmanagement.Themethodbywhi

2、chresearchmethodsofthecontent,fromchinatravelservicebrandsdevelopmentproblems,swotanalysisofthebrand,travelagenciesinthecompetitionpolicyinresponsetoseveralaspectsofissuesindetail,awrittendescriptionandanalysis.Tourismasacustomervalueisperceivedasthemainsystemofevaluationint

3、heserviceindustry,thedesiredbrandattributes,values,culture,theoperationalsohavetheirownunique.ourtravelservice,andbrandstrategyhasaspecialsignificance.Therefore,fromchinatravelservicemanagementoftheenterprise'skernelcompetitivetheindustryinthepromotionofthemanagementlevel.Ke

4、yWords：Brandstrategy,travelcompany,copingstrategies，SWOTanalysis目录中文摘要1Abstract21.1品牌的定义.................................................................................................................................11.2品牌的作用.................................................

5、................................................................................22我国旅行社品牌发展存在的问题.............................................................................22.1品牌意识欠缺............................................................................................

6、.................................22.2品牌效应模糊.............................................................................................................................32.3品牌管理缺乏科学性与长远性..........................................................................................

7、.......32.4品牌名称混乱.............................................................................................................................32.5品牌营销无序...........................................................................................................................

8、..33．旅行社品牌现状的swot分析........................................................