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1、对外经济贸易大学硕士学位论文企业变革管理策略研究姓名：张可申请学位级别：硕士专业：企业管理丨导教师：徐子健2003.3.1AbstractIntoday'sbusinessworldthatchangesrapidly,changehasbecomeanecessarybusinessbehavior.Successfulenterprisesarethosepre-activeones.Theyalwaysconsiderwhatshouldbedoneandwhy,adaptthemselvestochangesandbenefitfrom
2、them.Insuchanenvironment,oneoftheimportantissuesthatenterprisesandmanagershavetofaceischangemanagement.Differententerprisesshouldselectthemostsuitablechangestrategiesaccordingtotheirownconditions.Ingeneral，theextremestrategiesshouldbeavoided.Onthebaseofamainstrategy，anenterp
3、risecouldemployothersuitablestrategiesassupplements,withregardstoitsspecialconditions.Onthewhole,thechangeshouldemphasizenotonlyonfinancialresults,butalsoonlong-termdevelopmentoftheorganization.Thechangecouldstartwithpartialchanges,butcomprehensivechangesarenecessaryiftheent
4、erprisewantstosolvebasicproblems.Thespeedofchangemustbefastenough,butnotinahasty‘Andtoseetheultimatesuccessofthechange,theenterprisehastoexperiencealongchangeprocess.Withthedirectionofgoodstrategies,enterprisesandmanagersstillneedrighttacticstomanagechanges.Therearemanydiffe
5、rentideasregardingchangetactics.Forinstance,somescholarsraisedathree-stepmodel,andsomeothersmadeupsomedirectiveprinciplesandlistedtypicalmistakesthatshouldbeavoided.Inthisessay，theauthorsummarizesthemainpointsofeighttactics,whicharestatedineightsections.Theeighttacticsare:an
6、alyzinganddecreasingexpectedresistances,buildingsharedvisions,creatingpressures’maintainingpowerfulleadership,motivatingparticipants,settingupplans’promotingchangesthroughcommunicationanddesigningachangesystem.Thecreativepartofthisessayisthatitsummarizesdifferentstrategiesof
7、change,andraisesitsownviewaboutchangestrategy.Atthesametime，itsumsupthemaininstructiveandpracticalchangetacticsandgivesdetailsonhowtoconductthem.Theauthoralsogiveshisownsuggestionstothechangesofdomesticenterprisesaccordingtotheiruniqueconditions.Fromtheexampleillustratedinth
8、eessay,wecanseethataslongasthemanagersselectthechangetacticsbasedonitsownco
